Polaroid has revealed a new logo and identity that the famous instant camera brand says marks “the next step” in its 82 year journey. The new look is further described as being the “final chapter” of the American company’s 2017 revival story, when it relaunched as Polaroid Originals under the stewardship of Polish investor Oskar […]
[READ MORE]
Brand consultancy Wonderstuff has designed the new identity for photographer Mark Slater. Inspired by a camera lens, the main logo features a hexagonal symbol, incoporating the letters “M” and “S”. “Mark Slater had built a successful business, and well regarded name for himself, but understood that the next phase of his growth – and securing […]
[READ MORE]
Kodak has refreshed its corporate logo for the first time in 10 years. Created by New York-based studio Work-Order, the new design returns to the 1970s for inspiration. The updated mark is based on the American brand’s first-ever formal “symbol”, namely, a red ‘K’ set against a yellow backdrop, which was designed back in 1971 […]
[READ MORE]
BESPOKE is one of New York’s preeminent digital production studios, creating advertising and editorial photography for notable fashion brands and magazines. New York-based graphic design agency STUDIO NEWWORK was assigned to work on BESPOKE’s branding, which was to also include a promotional book. The use of the BESPOKE logo was kept consistent in size for […]
[READ MORE]
London-based agency Build has revealed a new identity design for iStockphoto, which is rebranding as simply iStock. A subsidiary of Getty Images, the well-known stock photo agency wants to shift from being just a photo library to becoming a provider of a broader and more complete range of artistic digital content; the .com era brand […]
[READ MORE]
Based in London, with offices in New York, Peter Bailey Company (PBC) represents leading photographers and digital artists. The agency produces photo shoots, branding projects and advertorials for the advertising, design and magazine industries. Creative studio Bunch, also based in London, was approached by PBC to help it refresh its brand. Bunch subsequently created a […]
[READ MORE]
Run by fashion expert Victoria Kass, V management is a modelling agency headquartered in the city of Tallinn, Estonia. The model management’s identity is built around a unique monogram combining the initials of the founding partners’ names – Victoria and Elisabeth. Creative outfit AKU Collective, also based in Tallinn, designed the logo. The multidisciplinary design team is formed […]
[READ MORE]
