Female-founded and led intimates and sleepwear brand Hanky Panky has revealed a new logo as part of a major rebrand that also sees the launch of a limited-edition “Decades Collection” to mark the 35th anniversary of the company’s famous thong creation. Although the latter – dubbed the “4811” – made its first appearance in 1986, […]
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Scandinavian fashion brand Kappahl has revealed a new logo design as part of a visual identity refresh. Founded in 1953 in Gothenburg, the Kappahl Group is a major fashion chain in the Nordics, with around 370 stores. The company’s new look is said to mark the beginning of “a major transformational journey”, which is rooted […]
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American novelty sock retailer ModSock has announced it has become “Cute But Crazy”, a change that includes a new name, logo, and website domain. The business, which is set to celebrate 10 years of trade this coming November, sells novelty socks worldwide from its Cornwall Ave. storefront that is located in the city of Bellingham […]
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Renfro Corporation, a leading manufacturer and marketer of some of the world’s most famous sock brands, has rebranded to Renfro Brands. The name change is accompanied by a new visual identity, inclusive of a redesigned logo, and the launch of a new direct-to-consumer marketplace called “Loops & Wales”. The new look has been developed by Bruce […]
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Box of Style by Rachel Zoe has announced that it has officially rebranded and relaunched to CURATEUR. Originally founded in 2015, the upmarket subscription service delivers bespoke luxury offerings across fashion, beauty, and home, with fashion stylist and TV celebrity Rachel Zoe at the helm. Presented as an alternative to conventional in-store shopping, and available […]
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Snow sports hand-wear manufacturer Gordini has debuted a new logo, website, creative campaign, and product line as part of a major brand refresh. The new logo – created by California-based Libre Design Studio – is claimed to represent Gordini’s “alpine origins”, with a mountain range detail that alludes to the manufacturer’s Vermont roots, where the […]
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Prominent London agency Someone has been working with Asta Valentaite — the popular Lithuanian model and stylist — to develop her new personal visual brand identity. Asta, who currently has over 60,000 followers on Instagram, is said to be an in-demand consultant to the fashion and beauty sector, and is well-known for her work on […]
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