Apparel Brand Outway Unveils New Logo and Identity

Direct to consumer performance sock brand, Endur Apparel, has announced a name change to “Outway” as part of a major identity refresh. Founded only a few years ago in 2016 by ex-professional cyclist turned entrepreneur Rob Fraser, the ‘athletic lifestyle’ brand’s first pair of socks was created out of a 500 sq/ft basement and subsequently […]
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Free The Birds Creates Logo and Packaging for New Limited-Edition No7 Lipstick Range

Creative agency Free The Birds has created the look for “Unstoppable Lip”, a new campaign and limited-edition lipstick line from well known British beauty brand, No7. The project encompasses a custom logo, packaging, naming, as well as consultation on social media content, point-of-sale comms, and activations. To create the limited-edition lip-stick line, Free The Birds […]
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Hugo Boss Rebrands, Updates Logo Design

Mid-luxury fashion label Hugo Boss has revealed a facelift that introduces a new logo design along with a rebrand across all consumer touchpoints. Technically encompassing two brands, Boss and Hugo, the wordmark has been updated for the first time since a previous adjustment that was carried out back in the early 1990s. “The new logos […]
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Kent Watersports Changes Name, Reveals New Logo

American sports goods manufacturer Kent Watersports has announced a rebrand to “Kent Outdoors”. In addition, the company has also announced that it has bought out both Kona Bicycles and BOTE, the latter a maker of stand up paddle boards, kayaks, and inflatable docks. These latest two acquisitions mean the Ohio-headquartered firm now has a portfolio […]
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Okaybro Brands South Mountain, Shredderhosen, and Birch Bicycle Co.

Dave Taylor at Seattle-headquartered agency Okaybro has created the new identity for South Mountain Products as well as two of its brands, Shredderhosen and Birch Trail Bicycle Co. Based in the northwestern area of the USA that lies between the Pacific Ocean and the Cascade mountain range, South Mountain Products “makes things for mountain people”. […]
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Campers Village Rebrands to ‘Breathe Outdoors’, Reveals New Logo

Almost 60 years after its founding, Canadian outdoor retail chain Campers Village is rebranding to “Breathe Outdoors”. Since 1963, the locally-owned and operated business has been serving outdoor enthusiasts in and around Alberta with products, gear, and equipment; in addition to an online store, it currently has three physical locations, namely, in Edmonton West, Edmonton […]
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Thong-Maker Hanky Panky Reveals New Logo Design

Female-founded and led intimates and sleepwear brand Hanky Panky has revealed a new logo as part of a major rebrand that also sees the launch of a limited-edition “Decades Collection” to mark the 35th anniversary of the company’s famous thong creation. Although the latter – dubbed the “4811” – made its first appearance in 1986, […]
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