Kent Watersports Changes Name, Reveals New Logo

American sports goods manufacturer Kent Watersports has announced a rebrand to “Kent Outdoors”. In addition, the company has also announced that it has bought out both Kona Bicycles and BOTE, the latter a maker of stand up paddle boards, kayaks, and inflatable docks. These latest two acquisitions mean the Ohio-headquartered firm now has a portfolio […]
[READ MORE]

Okaybro Brands South Mountain, Shredderhosen, and Birch Bicycle Co.

Dave Taylor at Seattle-headquartered agency Okaybro has created the new identity for South Mountain Products as well as two of its brands, Shredderhosen and Birch Trail Bicycle Co. Based in the northwestern area of the USA that lies between the Pacific Ocean and the Cascade mountain range, South Mountain Products “makes things for mountain people”. […]
[READ MORE]

Campers Village Rebrands to ‘Breathe Outdoors’, Reveals New Logo

Almost 60 years after its founding, Canadian outdoor retail chain Campers Village is rebranding to “Breathe Outdoors”. Since 1963, the locally-owned and operated business has been serving outdoor enthusiasts in and around Alberta with products, gear, and equipment; in addition to an online store, it currently has three physical locations, namely, in Edmonton West, Edmonton […]
[READ MORE]

Thong-Maker Hanky Panky Reveals New Logo Design

Female-founded and led intimates and sleepwear brand Hanky Panky has revealed a new logo as part of a major rebrand that also sees the launch of a limited-edition “Decades Collection” to mark the 35th anniversary of the company’s famous thong creation. Although the latter – dubbed the “4811” – made its first appearance in 1986, […]
[READ MORE]

Swedish Fashion Brand Kappahl Unveils New Logo and Identity

Scandinavian fashion brand Kappahl has revealed a new logo design as part of a visual identity refresh. Founded in 1953 in Gothenburg, the Kappahl Group is a major fashion chain in the Nordics, with around 370 stores. The company’s new look is said to mark the beginning of “a major transformational journey”, which is rooted […]
[READ MORE]

ModSock Reveals New Name and Logo Design

American novelty sock retailer ModSock has announced it has become “Cute But Crazy”, a change that includes a new name, logo, and website domain. The business, which is set to celebrate 10 years of trade this coming November, sells novelty socks worldwide from its Cornwall Ave. storefront that is located in the city of Bellingham […]
[READ MORE]

Sock Manufacturer Renfro Reveals New Logo

Renfro Corporation, a leading manufacturer and marketer of some of the world’s most famous sock brands, has rebranded to Renfro Brands. The name change is accompanied by a new visual identity, inclusive of a redesigned logo, and the launch of a new direct-to-consumer marketplace called “Loops & Wales”. The new look has been developed by Bruce […]
[READ MORE]