Burberry Unifies Collections Under New Single Brand

British fashion house Burberry has announced plans to unify its Prorsum, London and Brit collections under a new single ‘Burberry’ label. The transition will be phased over the course of next year, becoming one fully unified label by the end of 2016. The new label replaces the three previous sub-brands simplifying the presentation of Burberry’s […]
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Pearlfisher Creates New Look for Fragrance Brand, Jo Loves

Jo Malone has been described as an ‘English scent maverick’ and the woman responsible for creating some of the world’s most-loved fragrances. After exiting the Jo Malone London brand in 2006, she returned to the fragrance industry with the launch of her new venture ‘Jo Loves’ in 2011. Following the opening of the first Jo […]
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Nendo Designs New Bottle and Logo for KENZO Parfums

Paris-based fashion label KENZO has revealed a new bottle and logo design for its newly launched TOTEM fragrance. The new look has been created in collaboration with prominent Japanese design studio, Nendo. Adopting a ‘tribal’ feel, the logo consists merely of a square, circular, and triangular mark, while the fragrance itself comes in three variants, […]
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Clothing Brand Gant Reveals New Logo and Visual Identity

Clothing label Gant has unveiled a new logo and visual identity. The new branding is said to be an attempt by the company to reorient itself with prominent American collegiate group, the Ivy League. Founded in 1949 by shirtmaker Bernard Gantmacher, the brand’s button-down ‘Diamond G’ shirt is said to have become “synonymous” with the […]
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Fragrance Brand ‘Norell New York’ Refreshed by LLOYD&CO

New York-based advertising and branding agency LLOYD&CO has reimagined and modernised Norell New York. Said to be the first American designer fragrance, the Norell New York scent was originally created back in 1968 by fashion designer Norman Norell, who designed ready-to-wear clothing for the likes of Marilyn Monroe, Jackie Kennedy and Lauren Bacall. Riley Keough, […]
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Foxall Rebrands Jewel Merchant, ‘Leyser’

London-based design and branding studio Foxall has created a new logo and identity for German jewel merchant, Leyser. Having completed other jewellery and fashion-related projects, Foxall was appointed by family-owned company Leyser to help it sell jewels directly, through the internet and via a new dedicated retail space situated in London’s Mayfair. Foxall says it carried […]
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Williams Murray Hamm Creates Identity for ‘Prismologie’

Branding agency Williams Murray Hamm has created the identity for new luxury body care range Prismologie. Williams Murray Hamm began working with entrepreneurs, Intisar and Fatima Al-Sabah, two years ago on the strategy, creative and implementation of their newly created beauty products. “Moving away from the whiteness and rigidity normally associated with beauty products, Williams […]
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