Bruce Mau Design Creates New Brand Identity for ASICS Tiger

Design firm Bruce Mau Design (BMD) has revealed a new brand identity for ASICS Tiger that it says brings a contemporary take on the company’s logo. “We wanted to evolve the core of the brand’s heritage. To achieve this, we designed a bold graphic type that can be broken apart and layered over images,” says […]
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DewGibbons + Partners Creates Branding for Charlotte Mensah

Charlotte Mensah, award-winning hairstylist, owner and artistic director of Hair Lounge in London’s Notting Hill, has recently launched the Charlotte Mensah Manketti Oil Collection – her own premium hair care range aimed specifically at the Afro and curly hair market, with branding and packaging design by DewGibbons + Partners. The range, which initially launched with three products, […]
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Zlatan Ibrahimovic Launches Sportswear Brand ‘A-Z’

Swedish football star Zlatan Ibrahimovic has launched his own sportswear brand called “A-Z”. The first ever A-Z clothing collection was unveiled yesterday at a special event in Paris with a choreographed show. The reveal was also accompanied by the introduction of the A-Z ‘Inner Voice’ film. “A-Z is about the journey, and Zlatan knows this […]
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Bikini Village Unveils New Logo and Store Concept

Fashion brand Bikini Village has revealed its new visual signature including an updated logo and a new store design. With this new visual identity, the Canadian retailer, who carries branded swimwear and beachwear for both men and women, says it is making a “shift towards modernity”. The integration of the new logo will take place gradually […]
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Dalziel & Pow Brands Jewellery Collection, ‘Mono Switch’

London-based creative agency Dalziel & Pow has designed the branding for Mono Switch, a new collection from jewellery company SVP. The design studio took on the pro-bono project in collaboration with TV presenter Antonia O’Brien, as the newly launched collection represents a tie-up between SVP and Fashion Targets Breast Cancer, a campaign that aims to […]
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Nike Unveils ‘BIKETOWN’ Visual Bike Identity

Nike has announced a new partnership with its home-town city of Portland. The Portland Bureau of Transportation has officially confirmed the sportswear brand as the title sponsor of the city’s new bike share system. The agreement is valued at $10 million and has an initial term of five years. The bike share program and bicycles will be called […]
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DesignStudio Helps Rebrand Wahanda as Treatwell

Following major acquisition and expansion in 2015, beauty booking site Wahanda has undergone a brand overhaul complete with a new name, Treatwell. Led by creative branding agency DesignStudio, the rebrand aims to unify the Wahanda group with a coherent name and has rolled out as a pan-European launch across 10 countries. Alongside the new name, […]
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