The Baltimore Museum of Art (BMA) has unveiled a new logo and identity as part of a major branding overhaul. BMA’s marketing bosses reportedly spent four months in 2019 interviewing colleagues, trustees, docents, volunteers, museum visitors, Baltimore residents, and tourists in an effort to understand how the BMA is perceived. “We spent a lot of […]
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Capital Region Housing (CRH) has announced that it is changing its name, branding, and logo to Civida. The name change is claimed to signal a new era for the Canadian non-profit in providing affordable housing to families in and around the city of Edmonton; the organisation in fact started life back in 1970 as the […]
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Disability-inclusive housing startup The Kelsey has launched a new logo and identity with design by San Francisco consultancy, Landscape. The new look is described as advancing the California-based non-profit’s ongoing mission “in an emotional and beautiful way”. “Our new identity reinforces The Kelsey’s mission to advance disability-forward, innovative, thoughtfully designed housing solutions,” explains Micaela Connery, […]
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Online dating giant Match has unveiled a refreshed logo and app as part of a brand makeover by COLLINS. The agency says it worked extensively with the organisation’s executive, product, design, and marketing teams to create a new look for the now 25-year-old brand. “Across all touchpoints, ‘Match’ itself became a simple statement and a […]
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Simon Inc has created the branding for a multi-million pound housing estate regeneration programme on behalf of the London Borough of Hounslow. The latter wanted something that was atypical of traditional marketing and comms for council housing departments and which would set a new benchmark for design for social housing. “The brief was to create […]
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Australian congenital heart disease profit-for-purpose charity, HeartKids, has unveiled a new logo and identity created by brand and design agency, Hulsbosch. The goal for HeartKids is to raise awareness of congenital heart disease and enhance its profile as a health priority to a broader audience and encourage people to act and donate; eight babies are […]
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Offthetopofmyhead has created the name, logo, and graphic identity for new national non-profit organisation, Hullo. The latter was conceived earlier in the year during the first coronavirus lockdown by Lewis Alexander Baxter and Matty Hall, two university students who wanted to connect people through conversation. They got chit-chat, as it was then called, up and […]
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