Kent Watersports Changes Name, Reveals New Logo

American sports goods manufacturer Kent Watersports has announced a rebrand to “Kent Outdoors”. In addition, the company has also announced that it has bought out both Kona Bicycles and BOTE, the latter a maker of stand up paddle boards, kayaks, and inflatable docks. These latest two acquisitions mean the Ohio-headquartered firm now has a portfolio […]
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Okaybro Brands South Mountain, Shredderhosen, and Birch Bicycle Co.

Dave Taylor at Seattle-headquartered agency Okaybro has created the new identity for South Mountain Products as well as two of its brands, Shredderhosen and Birch Trail Bicycle Co. Based in the northwestern area of the USA that lies between the Pacific Ocean and the Cascade mountain range, South Mountain Products “makes things for mountain people”. […]
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Italian Football Federation Introduces New Logo

Italian football’s governing body, the Federazione Italiana Giuoco Calcio (FIGC), has this past week introduced an all-new logo design. The new badge was officially revealed on Monday night by FIGC president Gabriele Gravina at Garage Italia, a historic service station turned creative workshop located in Milan. He was joined on stage by Lapo Elkann, president […]
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2022 UEFA Champions League Final Logo Revealed

The logo for the 2022 Champions League final, which is to be held at the Gazprom Arena in Saint Petersburg, has been officially unveiled by UEFA. As well as featuring an abstract art style that is said to have been inspired by Russian artists Wassily Kandinsky and Kazimir Malevich, the logo is further claimed to […]
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Offthetopofmyhead Designs Logo for ‘Sardonyx X’ Racing Yacht

Design agency Offthetopofmyhead has created the logo for Sardonyx X, a boat that was recently launched at Cowes Week, one of the world’s most famous regattas. Originally conceptualised by entrepreneur Lord Irvine Laidlaw, and designed by Mark Mills, the racing machine has been built by CarboTech in Cape Town. It participates in a one-design class […]
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Chicago Fire FC Unveils New Logo Ahead of 2022 Season

American soccer outfit Chicago Fire FC has revealed a new primary logo and visual identity following what it says was a long “fan-focused” project that reportedly saw over 20,000 club fans, supporters, and Chicagoans at large play a role in shaping the new look. Created by football logo specialist Matthew Wolff, the new crest’s core […]
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Inter Milan Unveils New Logo and Identity

Italian football giant Inter Milan has launched its new logo and visual identity, which will be used as of the 2021/22 season. Created by Munich-based graphic design studio Bureau Borsche, the refreshed logo harks back to the Serie A side’s original badge, which was designed by illustrator Giorgio Muggiani, one of the founders of the […]
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