DropIn, a Los Angeles-based tech company specialising in video insurance claims processing, has announced the next iteration of its brand development. Established in 2015, the company has evolved from a video streaming partner into an AI-focused, video-enabled surveying platform. The company’s new tagline is “Visual Evidence, Powered by AI.” Since its founding, the business has […]
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StormBrands has created the brand strategy, identity, and design for WE Talks, a new open-access digital-content platform run by the World Energy Council (WEC). Established in 1923 with a mission ‘To promote the sustainable supply and use of energy for the greatest benefit of all people’, the WEC today claims to be “the world’s principal […]
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America’s oldest flour company is from now on to be called King Arthur Baking Company, and its all-new logo, which features a wheat crown, is claimed to celebrate the brand’s commitment to baking. Since its founding in Boston, Massachusetts, in 1790, King Arthur has evolved from being America’s first flour company to becoming a major […]
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Studio Output has rebranded Playlister, a London-based consultancy whose team of music collectors curate and select background music for spaces such as restaurants, hotels, and resorts. Founded in 2008 by Dan Lywood and Ben Bridgewater, Playlister’s client list includes the likes of Chateau Marmont, Grupo Mambo, and The Standard Hotel Group. In addition to assembling […]
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Community-based bike insurance start-up Laka has been rebranded by creative agency, Ragged Edge. Following a successful seed round, Laka enlisted Ragged Edge to develop a new brand identity that could establish collective cover for cyclists in both the UK and Europe, as well as helping the London-headquartered company to develop other insurance products in the […]
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HSB has revealed its new logo as the 154-year-old company founded as Hartford Steam Boiler launches a new brand. Specialising in insurance for dry cleaners, power generators and refineries, the Connecticut-headquartered company will from now on be known simply as HSB, endorsed by its corporate parent, Germany’s Munich Re, which happens to be one of […]
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Science fiction and fantasy publisher Tordotcom Publishing has unveiled a new logo as the company approaches its fifth anniversary. Launched originally as an online magazine in July 2008, the site would later in 2014 become a full-fledged imprint releasing its own range of printed books under the ownership of publishing giant Macmillan. “We’re excited to […]
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