University of Cambridge Athlete Performance Programme Reveals New Logo and Identity by Offthetopofmyhead

Offthetopofmyhead has created the new logo and graphic identity for the University of Cambridge Athlete Performance Programme (UCAPP). As well as being recognised for its excellence in education, the world-famous University has produced some of the world’s greatest sportsmen and women. Its students and alumni have won 194 Olympic medals across an array of sports […]
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Conran Design Group Rebrands Princeton University’s Design Nation Conference

Design and branding agency Conran Design Group has partnered with Princeton University’s student-run, undergraduate-focused business organisation Business Today to create a new logo and identity for their annual Design Nation Conference. Business Today asked Conran to carry out the rebrand following an executive seminar led by the agency’s senior designer Annie Yang at last year’s […]
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American Library Unveils New Logo and Branding by The Click

Design studio The Click has created the new logo and identity for the American Library, which was formerly known as the 2nd Air Division USAAF Memorial Library. Located in the British city of Norwich, and dating back to 1963, the library commemorates the 6,900 American airmen who lost their lives in action during the Second […]
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Joe Duffy Goes Back to School – Rebrands DeLaSalle High

Award-winning graphic designer Joe Duffy has unveiled a new logo and brand identity for what is said to be the longest standing Catholic high school in Minneapolis, his alma mater – DeLaSalle High School. Approximately 63 per cent of the student body is Catholic, 50 per cent are students of colour, and approximately half qualify […]
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Hulsbosch Rebrands Australian Institute of Botanical Science

The Australian Institute of Botanical Science has unveiled a new identity created by brand and design agency, Hulsbosch. The new name and visual identity, it is hoped, will engage a wider audience as the organisation builds a new National Herbarium of New South Wales at the Australian Botanic Garden Mount Annan to join the award-winning […]
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MasterClass Unveils New Logo and Identity by Gretel

Online education platform MasterClass has unveiled a new visual identity created by New York branding studio, Gretel. The new design system, which is claimed to emphasise a “commitment to diversity of thought”, encompasses visual, verbal, and motion elements and is now live across all touch points. One highlight of the new brand identity and, most […]
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Cambridge University Boat Club Reveals New Logo by Offthetopofmyhead

Design agency Offthetopofmyhead has created the new logo and identity for Cambridge University’s Boat Club. At the start of last month, three separate rowing clubs from the world-famous university, namely, Cambridge University Boat Club, Cambridge University Women’s Boat Club, and Cambridge University Lightweight Rowing Club, unified to become one new club – for both men […]
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