Wayne State College Unveils New Wildcat Logo

Wayne State College has unveiled all-new logos, including a wildcat, letter W, and re-imagined wordmark. The Nebraska-located higher education institution says the redesigned visual identity represents a “return to its visual roots”. “Our brand is what sets Wayne State College apart from other colleges and universities,” claims Marysz Rames, president of Wayne State College. “Throughout […]
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Landscape Unveils New Identity for Sci-Tech Company, ‘Radix’

San Francisco-based brand strategy and design studio Landscape has created the identity for newly launched sci-tech company, Radix. Backed by MIT’s tech and science businesses incubator, The Engine, Radix has developed a system software that enables scientists to design, run, and analyse complex biology lab experiments from end to end; the software reportedly leaves scientists […]
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UNC Health Care Introduces New Name and Logo

North Carolina’s largest academic healthcare system, UNC Health Care, has changed its name and logo. The organisation’s new brand identity, which encompasses not only the name and logo but also visual system and messaging, is claimed “to reflect a new focus, approach and commitment to transformational change”. Headquartered in Chapel Hill, UNC Health, as it […]
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U.S. Astronomy Centre NOIRLab Unveils New Logo Design

The national centre for ground-based nighttime astronomy in the United States, known as the National Optical-Infrared Astronomy Research Laboratory, has announced a name change from “OIR Lab” to “NOIRLab” (pronounced “no-wah-lab”), an abbreviation of its longer formal name. The organisation’s reformulated name is to be accompanied by an all-new emblem, which is claimed to have […]
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Innovation Quarter Updates Name and Logo

Winston-Salem’s Innovation Quarter has announced new branding, including a redesigned logo, a new interactive website and a simplifying of its name, shifting from Wake Forest Innovation Quarter to Innovation Quarter. Until 2013, the innovation district was named Piedmont Triad Research Park. The name changed to Wake Forest Innovation Quarter in 2013 as a master plan […]
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Royal Astronomical Society Marks Bicentenary with New Logo

Britain’s world-famous Royal Astronomical Society (RAS) has revealed a new logo design as part of its bicentenary celebrations. The new symbol, which also gets an animated variant, forms the centrepiece of a rebrand carried out by London-based design consultancy, Johnson Banks. Inspired by, among other things, the Society’s motto ‘Let whatever shines be observed’, the […]
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StormBrands Helps Women in Business to Become ‘Equall’

London Business School’s student organisation Women in Business has debuted a new look described as “a flexible, inclusive, gender-neutral brand that welcomes everybody”. Designed by StormBrands, the refreshed identity also introduces a name change that sees Women in Business transitioning to “Equall”. “The previous logo and identity felt corporate and restrictive, and the update needed […]
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