Offthetopofmyhead Creates Logo and Identity for Inside Edge

Offthetopofmyhead has created the name, logo, and graphic identity for digital media consultancy, Inside Edge. Co-founded in 2020 by Paul Hoskins and Cory Hughes, the London-headquartered firm builds in-house digital teams for the public sector in Scotland as well as for the education sector across the UK. The business says it wants every organisation to […]
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Autodesk Unveils New Logo and Identity

Software giant Autodesk has revealed an all-new look and feel, including a new logo, colours, and imagery. The change is said to be the first of several “bold moves” that the company plans to make in order to reimagine the Autodesk brand, which serves as the umbrella band for a whole host of computer-aided design […]
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Baltimore Museum of Art Reveals New Logo and Identity

The Baltimore Museum of Art (BMA) has unveiled a new logo and identity as part of a major branding overhaul. BMA’s marketing bosses reportedly spent four months in 2019 interviewing colleagues, trustees, docents, volunteers, museum visitors, Baltimore residents, and tourists in an effort to understand how the BMA is perceived. “We spent a lot of […]
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P&W Designs Logo and Packaging for ‘Little Lot’ Toy Brand

London-based design consultancy Pemberton & Whitefoord LLP has created the brand identity for a new range of educational preschool toys called “Little Lot”. The largest category in the toys market is said to be preschool toys, so the importance of getting the branding right was critical for Addo Play Ltd, which owns the newly-created Little […]
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University of Arkansas – Fort Smith Unveils New Logo

Following more than a year of research, analysis, and design, the University of Arkansas – Fort Smith (UAFS) has officially unveiled its refreshed branding. The latter includes an all-new logo that features a lion with a forward gaze and full mane standing atop a stone foundation with a river formed out of negative space; the […]
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University of Cambridge Athlete Performance Programme Reveals New Logo and Identity by Offthetopofmyhead

Offthetopofmyhead has created the new logo and graphic identity for the University of Cambridge Athlete Performance Programme (UCAPP). As well as being recognised for its excellence in education, the world-famous University has produced some of the world’s greatest sportsmen and women. Its students and alumni have won 194 Olympic medals across an array of sports […]
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Conran Design Group Rebrands Princeton University’s Design Nation Conference

Design and branding agency Conran Design Group has partnered with Princeton University’s student-run, undergraduate-focused business organisation Business Today to create a new logo and identity for their annual Design Nation Conference. Business Today asked Conran to carry out the rebrand following an executive seminar led by the agency’s senior designer Annie Yang at last year’s […]
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