Media and entertainment giant ViacomCBS has revealed “Paramount+” as the brand name for the company’s upcoming global streaming service. The company’s transformed subscription video on-demand and live streaming service, CBS All Access, will be rebranded as Paramount+ in early 2021 as part of the service’s expansion to feature content from ViacomCBS’ portfolio of broadcast, news, […]
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French entertainment group Banijay has unveiled its new identity and website, following a €2bn acquisition of indie TV producer Endemol Shine Group. Originally founded back in 2008, Banijay has gone on to produce global hits including Keeping up with the Kardashians, Versailles, The Secret Life of 4 Year Olds, Temptation Island, Survivor, The Real World, […]
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Haystack TV, an ad-supported streaming provider that connects U.S. viewers with local, national and global TV news, has rebranded its curated streaming service from “Haystack TV” to “Haystack News”. With nearly 300 American broadcast stations supplying Haystack News with local news content, Haystack claims to be the only advertising-based video on demand (AVOD) news service […]
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American TV channel TBS (Turner Broadcasting Station) has revealed a new identity created by branding and design studio, Trollbäck+Company. The refreshed look is claimed to elevate “one of TV’s top comedy brands to a genre-fluid, taste-driven entertainment destination”. “This was more than just a redesign or a refresh of on-air toolkits,” says Bo Bishop, executive […]
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Science fiction and fantasy publisher Tordotcom Publishing has unveiled a new logo as the company approaches its fifth anniversary. Launched originally as an online magazine in July 2008, the site would later in 2014 become a full-fledged imprint releasing its own range of printed books under the ownership of publishing giant Macmillan. “We’re excited to […]
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Multimedia production studio Gentleman Scholar has announced a new name and logo as part of a rebrand to mark the U.S. company’s tenth anniversary. Originally founded in Los Angeles by William Campbell and Will Johnson in 2010, the venture is now being relaunched as “Scholar”. “The creative industry changes every day, and those dynamics affect […]
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American free streaming television service Pluto TV has launched a new logo and visual identity as part of the company’s largest ever consumer marketing campaign. Described as “a major evolution” of its previous branding, Pluto TV’s refreshed look includes an updated logo, a “retro-future” colour palette, and a new brand tagline, namely, “Drop In. It’s […]
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