WMH&I Designs Logo and Packaging for New 'CANDY CON' Gamepads

Editor April 14, 2024 Categories: Electronics, Entertainment

WMH&I Designs Logo and Packaging for New ‘CANDY CON’ Gamepads

Global branding agency WMH&I, along with its parent company BRANDED, has devised the name, brand identity, and packaging design for “CANDY CON”.

The latter is a new range of customisable controllers from GameStop – said to be the world’s largest gaming and consumer electronics retailer – that feature vibrant colours and patterns to “bring the fun of a pick ’n mix candy store” to the world of gaming.

The controllers have switchable accessories that enable gamers to pick up a base unit and choose the colour and style of the face plates, thumb sticks and directional pads, and simply click them together.

“The branding seeks to replicate the frivolity, colours, and fun of the pick ‘n’ mix fixture,” says the design team at WMH&I.

“Pick ’n mix brings out the kid in us, with its kaleidoscope of enticing, colourful options inviting us to mix and match to our heart’s content. It’s visceral, simple, and fun,” further comments the agency’s creative director, Mark Nichols.

Adding: “Our brand identity mirrors this by boldly clashing colours, patterns, symbols, and imagery, offering endless exciting combinations and a personalised taste experience reminiscent of a candy store adventure.”

WMH&I has also created the launch campaign across print, social media, digital and in-store with the tagline “CREATE. PLAY. REPEAT.”