Ice Cream Chain Baskin-Robbins Reveals New Logo and Packaging Design

Multinational ice cream chain Baskin-Robbins has refreshed its logo, packaging, and employee uniforms as part of a major rebranding effort. The updated logo design retains the number “31”, which represents the company’s famous “31 flavours” slogan that it first started using back in the 1950s – and which was originally based on the idea of […]
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Designhouse Brands Westminster City Council’s New Night-Time Safety Initiative

Creative agency Designhouse has designed the look of Westminster City Council’s new borough-wide night-time safety initiative, dubbed “Night Stars”. Set to launch this month in Soho, Leicester Square, Piccadilly, China Town, and Shaftesbury Avenue, and thereafter across the borough, Night Stars will see volunteers take to the streets to help ensure people get home safely […]
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Free The Birds Creates Logo and Packaging for New Limited-Edition No7 Lipstick Range

Creative agency Free The Birds has created the look for “Unstoppable Lip”, a new campaign and limited-edition lipstick line from well known British beauty brand, No7. The project encompasses a custom logo, packaging, naming, as well as consultation on social media content, point-of-sale comms, and activations. To create the limited-edition lip-stick line, Free The Birds […]
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Acendre Rebrands, Announces New Name and Logo

Acendre, a provider of recruiting software for the human resource industry, has announced a rebrand and a new name, “HireRoad”. HireRoad claims to deliver easy-to-implement HR software that reportedly helps streamline onboarding and fast-track new hires. “Our mission is to change the definition of ‘being hired’ to include everything all along the journey from job […]
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Virgin Galactic Rebrands, Unveils New Spaceship Logo Design

Richard Branson’s Virgin Galactic has announced a rebrand that coincides with the start of ticket sales for spaceflights scheduled to take off at the end of 2022. The American company’s new spaceship logo is “designed to capture the love, wonder and awe of the experience of viewing Earth from space, and to inspire generations of […]
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Theorem Rebrands to ‘TheoremOne’, Reveals Updated Logo Design

American software engineering consulting firm, Theorem, has announced that it has rebranded to “TheoremOne”. The Los Angeles-headquartered company – whose list of clients includes the likes of American Express, Apple, AT&T, and Google – says the new name is intended to serve as the masterbrand for a suite of different brands. “Our new name positions […]
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Chinese Semiconductor Giant JCET Unveils New Logo Design

JCET, a global provider of integrated circuit (IC) manufacturing and technology services, has announced the official launch of its new company logo. As well as being an aesthetic upgrade, the new logo also incorporates a series of design details that are claimed to reflect the characteristics of the chipset manufacturing industry. “The letters C/E/T in […]
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