Online advertisement specialist, Criteo, has unveiled a new look that includes a refreshed logo, visual identity, and brand positioning dubbed “The Future is Wide Open.” Founded in 2005, the Paris-headquartered company serves personalised ads across websites on behalf of e-commerce companies. “The time is right for a new brand identity and rally cry, as we […]
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Arc Publishing, a digital platform that is claimed to power over 1,500 websites in 24 countries that reach more than 1.5 billion unique visitors monthly, has announced it has become “Arc XP”. What started life as a digital content management system (CMS) powering The Washington Post, has grown in the six years since entering the […]
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After more than 20 years, 3D design and animation software company Maxon has unveiled a new logo as part of a major identity refresh. The new look follows on from the company’s acquisition of the Redshift render engine in 2019 and its merger with visual effects software specialist Red Giant later in 2020. Senior brand […]
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Australian electronic payment system, eftpos, has revealed a new brand identity, logo, and style guide by branding and design agency, Hulsbosch. The refreshed logo is claimed to represent a modern take on eftpos’ original brand marque, while the new-look identity has been designed to be as flexible as possible for a wide range of platforms […]
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Data migration, sync, and backup solution specialist Cloud FastPath has shed the Tervela name and unveiled an all-new logo design. Formerly known as Cloud FastPath by Tervela, the launch of the rebrand also sees the release of the beta version of the tech company’s next generation cloud-based software. “We are proud to release both the […]
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Healthcare analytics specialist Boston Health Economics (BHE) has rebranded, revealing a name change to Panalgo. The new moniker is claimed to reflect the American company’s “commitment to expanding the accessibility of trusted analytics across the healthcare ecosystem”. Panalgo’s flagship Instant Health Data (IHD) software, which is purpose-built for healthcare, is currently used by over two […]
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Conran Design Group has created the logo and branding for the just launched, subscription-based web security company, Clario. With their bloated software, malware, and endless popups, antivirus companies seem to have gotten a bad reputation. To challenge this, Conran has come up with a visual and verbal identity for London-based Clario that is claimed “humanises, […]
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