Bonaventure’s Luxury Lifestyle Product Aura Gets New Name and Logo

Bonaventure, an alternative asset manager focused on the design, construction, and management of properties across the Mid-Atlantic and Southeastern regions of the United States, has announced that it has rebranded Aura, its luxury lifestyle product, as “Attain”. Bosses at the American firm say the new name better reflects the company’s goal to help its residents […]
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Honda Announces Name and Logo of New SUV Model

Japanese car manufacturer Honda has disclosed the name and logo of a brand new SUV model that it plans to launch sometime in 2023. To be named “ZR-V”, the new SUV is set to go on sale across European markets next year, whereupon it will compete in what is known in the automotive trade as […]
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Apparel Brand Outway Unveils New Logo and Identity

Direct to consumer performance sock brand, Endur Apparel, has announced a name change to “Outway” as part of a major identity refresh. Founded only a few years ago in 2016 by ex-professional cyclist turned entrepreneur Rob Fraser, the ‘athletic lifestyle’ brand’s first pair of socks was created out of a 500 sq/ft basement and subsequently […]
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Fine Choice Foods Gives ‘SUMM!’ Product Line New Logo

Fine Choice Foods, a producer of Asian-inspired foods throughout North America, has announced a rebrand of its SUMM! line of products as well as the launch of a new customer-focused website. Originally founded in 1986 by the Lui family, Fine Choice Foods currently sells spring rolls, gyoza dumplings, and apple pie roll all under the […]
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Workpuls Rebrands as ‘Insightful’, Reveals New Logo Design

Workforce analytics and productivity software Workpuls has rebranded as “Insightful”, revealing a new logo, wordmark, typography, and colour palette. Founded back in 2016, Workpuls is now claimed to be used by over 115,000 users daily across 1,300 enterprises and businesses across the globe. The American firm says the new name and logo better represent its […]
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Santa Barbara & Ventura Colleges of Law Announces Name and Logo Change

The Santa Barbara & Ventura Colleges of Law (COL) has announced a change in name, with the nonprofit law school rebranding as “The Colleges of Law”. Originally founded in 1969, and with campuses located on the California coast in Ventura and Santa Barbara, the identity refresh is the school’s first brand update since 2010. The […]
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New U.S. Civil Rights Education Platform ‘Good & Common’ Launches with Design by Landscape

San Francisco-based brand strategy and design studio, Landscape, has created the look for Good & Common, a free online educational platform that aims to help ordinary Americans to get to know and use their civil rights. The new platform is the brainchild of noted African-American civil rights lawyer DeWitt Lacy, who has fought on cases […]
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