B&B studio has created the logo and identity for Mockingbird Raw Press, a new smoothie and juice brand from food products company, Life Health Foods UK. Encompassing brand positioning, creative strategy, naming, brand design and packaging, the look and style for the nascent drinks label aims to “reintroduce emotion into a now purely functional category”. […]
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Citizens United for Research in Epilepsy (CURE), the private non-profit focused on finding a cure for epilepsy, has announced the organisation’s rebrand to CURE Epilepsy. The rebrand includes a new name and logo design that is claimed to better align the brand with its stated mission. Founded in 1998 by Susan Axelrod and a small […]
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Box of Style by Rachel Zoe has announced that it has officially rebranded and relaunched to CURATEUR. Originally founded in 2015, the upmarket subscription service delivers bespoke luxury offerings across fashion, beauty, and home, with fashion stylist and TV celebrity Rachel Zoe at the helm. Presented as an alternative to conventional in-store shopping, and available […]
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Southeastern Mills, maker of Better Than Bouillon and Louisiana Brand Hot Sauce – and a major supplier to the American food service industry – has announced a complete rebrand to Summit Hill Foods. The rebrand is said to be the result of a year-long effort that includes the new company name, brand manifesto, company logo, […]
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Barwa Bank, a leading Qatari bank, has announced it is rebranding to “Dukhan Bank”, effective immediately. The rebranding announcement comes nearly a year after the official completion of the legal merger between Barwa Bank and the International Bank of Qatar (IBQ). The merger, said to be the first ever in Qatar’s history, brought two of […]
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MC Group | Icon, a leading brand implementation company in the United States, has announced that it has changed its name to Stratus. The rebranding comes one year after the merger of MC Group and Icon, whereupon they expanded their services to become one of the largest players in the facility services industry. A private-equity-owned […]
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Mars has announced it will change the 70-year-old Uncle Ben’s brand to “Ben’s Original”, signalling the food giant’s aim to create what it claims will be “a more inclusive future”. The change comes in wake of the current protests taking place in the USA and elsewhere against racism and the growing threat of neo-Nazi and […]
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