Canadian fintech app Mylo is rebranding under the new name Moka and expanding internationally to Europe by launching in France. The Montreal-based saving and investing app originally launched back in 2017 with the aim of helping millennials achieve their financial goals, and it has since been downloaded by over 750,000 Canadians. The fintech company says […]
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Healthcare analytics specialist Boston Health Economics (BHE) has rebranded, revealing a name change to Panalgo. The new moniker is claimed to reflect the American company’s “commitment to expanding the accessibility of trusted analytics across the healthcare ecosystem”. Panalgo’s flagship Instant Health Data (IHD) software, which is purpose-built for healthcare, is currently used by over two […]
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Major League Soccer’s 30th franchise has revealed its name, crest, and colours ahead of its official on-field footballing debut in 2022. Created in partnership with New York-based design agency Doubleday & Cartwright, Charlotte Football Club’s new ‘fan-driven’ branding has been nearly 10 months in the making. “In order to get the fans-eye view, we immersed […]
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StormBrands has created the brand strategy, identity, and design for WE Talks, a new open-access digital-content platform run by the World Energy Council (WEC). Established in 1923 with a mission ‘To promote the sustainable supply and use of energy for the greatest benefit of all people’, the WEC today claims to be “the world’s principal […]
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The Provident Bank, which is said to be the 10th oldest bank in the United States, has revealed that it is rebranding to “BankProv”. However, despite the new look and feel that is claimed to reflect a “commitment to embracing innovation and leveraging technology”, the bank will still retain its historic name for legal purposes. […]
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America’s oldest flour company is from now on to be called King Arthur Baking Company, and its all-new logo, which features a wheat crown, is claimed to celebrate the brand’s commitment to baking. Since its founding in Boston, Massachusetts, in 1790, King Arthur has evolved from being America’s first flour company to becoming a major […]
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SomeOne has created the new branding and identity for well-known American restaurant chain, TGI Fridays. Aesthetically, the rebrand, which also includes a name change to Fridays, harks back to the 1960s, with the business having launched in 1965 on the corner of New York’s 63rd Street and First Avenue. “We began with a full strategic […]
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