SPi Global, a business process outsourcing (BPO) provider headquartered in Manila, has announced the launch of its new name as Straive (pronounced “strive”). The brand refresh reportedly comes on the back of a number of developments in recent years including several acquisitions, as well as new revenue streams for the over 40-year-old Philippines business that […]
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Capital Region Housing (CRH) has announced that it is changing its name, branding, and logo to Civida. The name change is claimed to signal a new era for the Canadian non-profit in providing affordable housing to families in and around the city of Edmonton; the organisation in fact started life back in 1970 as the […]
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Hulsbosch has created the brand strategy, positioning, naming, logo, identity, tone-of-voice, and complete brand implementation for Australia’s newest superannuation fund. Called “Spirit Super”, and with approximately $23 billion under management and 326,000 members across Australia, the fund has been brought about as a result of a merger between motor-trades fund MTAA Super and Tasmanian fund […]
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Audio entertainment company Serial Box has announced a name change to “Realm”, as well as revealing plans to expand into the podcast arena. Co-founded by former Penguin Random House executive Molly Barton and former Obama Administration Dept of Justice lawyer Julian Yap, the American company started out creating fiction audiobooks. It now claims to have […]
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American medical practice Summit Medical Group and CityMD, which is said to be the leading urgent care provider in the New York metro area, have announced a new brand identity and positioning that reflects the enterprise formed by their 2019 merger. The latter resulted in the creation of one of the largest physician groups in […]
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Branding agency ODA has rebranded Bruce’s Doggy Day Care to Bruce’s complete with a new logo and identity designed to appeal to modern pet owners. Originally founded in 2008, Bruce’s Doggy Day Care is currently aiming to become the UK’s leading national dog day-care brand; the doggy day care market in Britain is said to […]
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Lewis Roca Rothgerber Christie LLP has launched a complete rebrand that includes a new logo, website, and shortened brand name, Lewis Roca. The rebrand is claimed to reflect the American law firm’s “client experience focus that is the foundation of its culture and approach to service delivery”. “We wanted our branding to reflect our guiding […]
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