DEFINITION 6 Rebrands TV Network – Great American Country

Customer experience agency DEFINITION 6 (D6) has rebranded American cable television channel, Great American Country. Beginning life back in 1995 as a country music channel known as Jones Radio Network, “GAC Family”, as it has now been renamed, airs alongside “GAC Living” (formerly Ride TV). Both new identities officially relaunched on September 27th, with GAC […]
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Facebook Changes Name and Logo

Internet and social media juggernaut Facebook has revealed a corporate name change, with company chief executive Mark Zuckerberg tonight unveiling a new infinity symbol-inspired logo design. While the Facebook app will retain its name, its near-$1tn parent company will from now onward be called “Meta”; the move is similar to how Google rebranded to Alphabet, […]
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Insurtech Firm Hiro Rebrands to ‘Locket’

Prevention-first insurtech company, Hiro, has rebranded to “Locket”, which the UK firm says will enable it to not only communicate its product more effectively but also help it to grow internationally. The business currently offers members a better price on their policy if they proactively protect their homes using smart technology. It also has a […]
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Toyota Reveals Name and Logo of All-New City Car

Japanese car giant Toyota has announced that the replacement for its popular Aygo city car will be called the “Aygo X”. The “X” in its name is pronounced “cross”, which the company says serves as a reference to the Aygo’s X-themed exterior design language that was introduced with the second generation model back in 2014. […]
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Cardless Credit Brand ‘Bip’ Launches with Logo and Identity by venturethree

Global brand agency venturethree has created the logo and identity for new cardless credit brand, “Bip”. Owned by UK credit provider NewDay, and able to be used anywhere Mastercard is accepted when making contactless or online payments, Bip is said to be the nation’s first digital only credit card, offering users a cardless, app-based alternative […]
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Mucca Brands Daxton Hotel and Madam Restaurant

Design and branding studio Mucca has created the identity for Daxton Hotel and its companion restaurant Madam. Located in Birmingham city in the U.S. state of Michigan, the 151-room hotel project is the brainchild of local entrepreneur Mark Mitchell and the Aparium Hotel Group. “Every client, whether the job be a hotel, a restaurant, or […]
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Form Designs New Logo and Identity for Estates East

East London estate agencies Estates 17, Estates 7 and Estates 10 have been rebranded by design and branding agency Form with a new name and look. The refreshed identity not only includes a new logo, typography, colour palette and copywriting tone of voice, but also encompasses the redesign of the company’s Walthamstow head office, website […]
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