Kerry Dairy Ireland Unveils New Name and Logo

Kerry Dairy Ireland, an end-to-end dairy business worth a reported €1.4 billion, has unveiled its new corporate identity under the name "Kinisla" (pronounced "Kin-EYE-la").

As the parent company of sub-brands including Strings & Things Cheestrings – which is said to be the UK's fastest growing and most frequently bought cheese snack – its new look forms part of a five-year investment plan across its consumer foods and nutritional ingredients business divisions.

The rebrand also comes off the back of what was reportedly a landmark year for the business, after Kerry Co-Operative Creameries acquired a 70% shareholding in Kerry Dairy Ireland in 2025, marking the beginning of its planned transition towards a fully farmer-owned co-operative model by 2035.

The Strings & Things portfolio, which includes not only Cheestrings but also Yollies and the newly launched MunchMix, reportedly reached a record £130 million retail sales value in the latest year and continues to lead the cheese snacking category's growth, contributing a third of the total category's £59.8 million growth in 2025.

Chris Roberts, managing director of consumer foods at Kinisla, says the new corporate identity "reflects our heritage and our bold ambitions for the future" as well as signalling its commitment to putting dairy farmers "back at the heart of the business".

The new logo is believed to draw inspiration from the mountain landscapes of County Kerry, on Ireland's southwest coast, where the business has its origins.

Source: Kinisla