Rudi’s Organic Bakery Completes Rebrand with New Logo and Packaging

Rudi’s Organic Bakery, said to be one of America’s largest organic bread labels, has completed its rebrand to Rudi’s Rocky Mountain Bakery. The name change is, of course, accompanied by an all-new logo as well as revamped packaging design that will be implemented across the brand’s entire portfolio with the goal of attracting new customers […]
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City of Ontario Gets New Logo Design

Ontario, the largest city in Malheur County, Oregon, has revealed a new logo design as part of a major branding refresh. The latter also encompasses a new wayfinding system, the installation of which is scheduled to begin next year in 2021. Following the award of a $20,000 grant from the Oregon Tourism Commission board towards […]
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ViacomCBS Reveals Name and Logo for New Streaming Service

Media and entertainment giant ViacomCBS has revealed “Paramount+” as the brand name for the company’s upcoming global streaming service. The company’s transformed subscription video on-demand and live streaming service, CBS All Access, will be rebranded as Paramount+ in early 2021 as part of the service’s expansion to feature content from ViacomCBS’ portfolio of broadcast, news, […]
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Sports Brand Gordini Reveals New Logo Design

Snow sports hand-wear manufacturer Gordini has debuted a new logo, website, creative campaign, and product line as part of a major brand refresh. The new logo – created by California-based Libre Design Studio – is claimed to represent Gordini’s “alpine origins”, with a mountain range detail that alludes to the manufacturer’s Vermont roots, where the […]
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Nomadic’s New ‘Kefir’ Range Gets Branding and Packaging by Carter Wong

‘Ethnic’ dairy drinks brand Nomadic has launched a new range of Kefir drinks with design by multidisciplinary studio Carter Wong. Available in three flavours – lemon, raspberry and natural – the range is a fermented probiotic milk drink with live cultures that are claimed to aid digestion and gut health. Carter Wong created the logo […]
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Denver Nuggets Reveal New Logo and Uniforms

The Denver Nuggets have unveiled an evolved brand identity that includes five different logos, a new colour palette, and three updated uniforms. The new marks and apparel, designed by Nuggets staffers in conjunction with Nike, are claimed to visually acknowledge the American basketball team’s past, and form part of a rebranding effort that is described […]
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Yukon Government Unveils New Logo Design

The government of Yukon, which is one of Canada’s three federal territories, has rolled out a new visual identity that includes a refreshed logo design as well as a new website. Over the past 40 years, Yukon’s government has accumulated a wide array of sub-logos that have collectively been described as being “inconsistent”. “Nearly all […]
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