KNB Communications Relaunches Under New Name and Logo

Medical marketing and PR firm KNB Communications has introduced a new brand identity called "Sōvyn".

The refresh follows the Stamford, Connecticut-based company's acquisition of Roketto, a Canadian agency that focuses on inbound marketing, website design, SEO, and content marketing.

Chintan Shah, who is now the president and CEO of the newly branded agency, explains, "This acquisition allows us to expand those capabilities and serves as the perfect milestone to unveil our new company name, Sōvyn."

Shah mentions that the name change is intentional and signifies the agency's transition towards "intelligent, connected communications and digital strategy".

Sōvyn is based on the Greek word "sophos", meaning wisdom and expertise, and is paired with the Latin-inspired "in", which the firm claims symbolises "innovation and intelligence".

"Communications strategies necessary for awareness have changed dramatically in the last few years," further comments Shah

Adding: "Traditional PR and marketing tactics are no longer enough to rise above the noise. Companies need integrated strategies that connect scientific storytelling, search visibility, AI discoverability, automation, and digital engagement."

Source: Sōvyn