Taiwanese company Apex Medical has this past week announced a name change as part of a major rebranding drive. The new brand name “Wellell” is a neologism, or a portmanteau to be precise, which has been created by combining the words “wellbeing” and “wellspring”. “For us, Wellell means the source of healthiness – supporting a […]
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Qynapse, a medical technology company that has developed a specialist neuroimaging software for central nervous system (CNS) disorders, has revealed a full rebrand including a new logo and website. The firm’s cloud-based platform solution reportedly uses AI technology to help both healthcare providers and pharma companies to diagnose as well as predict the course of […]
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American medical practice Summit Medical Group and CityMD, which is said to be the leading urgent care provider in the New York metro area, have announced a new brand identity and positioning that reflects the enterprise formed by their 2019 merger. The latter resulted in the creation of one of the largest physician groups in […]
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Global consultancy Brandpie has created the new visual identity and brand positioning for Matrix Medical Network (Matrix). The Arizona-headquartered company’s new look is centred around a newly articulated purpose that spans its portfolio of services; these newly defined lines of business are Clinical Care, Clinical Solutions, Clinical Trials, and Clinical Labs. Since 2000, clinician-led Matrix […]
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Conran Design Group has created the logo and branding for newly founded healthcare company, Viatris. Having been born out of a pharmaceutical merger between Mylan and Pfizer’s Upjohn in late 2020, the new brand turned to Conran in search of a name and identity. The agency subsequently consulted on the brand strategy and logo development […]
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Australian congenital heart disease profit-for-purpose charity, HeartKids, has unveiled a new logo and identity created by brand and design agency, Hulsbosch. The goal for HeartKids is to raise awareness of congenital heart disease and enhance its profile as a health priority to a broader audience and encourage people to act and donate; eight babies are […]
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Citizens United for Research in Epilepsy (CURE), the private non-profit focused on finding a cure for epilepsy, has announced the organisation’s rebrand to CURE Epilepsy. The rebrand includes a new name and logo design that is claimed to better align the brand with its stated mission. Founded in 1998 by Susan Axelrod and a small […]
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