Simon Inc Creates Branding for ‘Reneighbouring Hounslow’

Simon Inc has created the branding for a multi-million pound housing estate regeneration programme on behalf of the London Borough of Hounslow. The latter wanted something that was atypical of traditional marketing and comms for council housing departments and which would set a new benchmark for design for social housing. “The brief was to create […]
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Robot Food Unveils New Logo and Packaging Design for Bulk

Leeds-based creative agency Robot Food has rebranded online sports nutrition company bulk – for the third time. With the business reportedly set to break £100m revenue in 2021, the strategic reposition and rebrand is designed to broaden the company’s appeal beyond its current customer base of avid gym-goers. Hence the decision to drop ‘Powders’ from […]
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Gretel Creates Logo and Identity for New Burger Bar – ‘POPL’

Branding and design studio Gretel has created the logo and identity for POPL, the newly opened burger spot from the team behind well-known Copenhagen restaurant, noma. Opened at the start of this month in the city’s Christianshavn neighbourhood, POPL was reportedly inspired by noma’s summer burger season earlier in the year, and is centred around […]
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Insurance Broker Acrisure Reveals New Logo

Acrisure, said to be one of the world’s top-10 insurance brokers, has unveiled its new logo and brand identity, which is claimed to support the company’s drive “to become the most tech-enabled insurance broker in the world”. Visually, Acrisure’s new logo is an evolution of its legacy mark while it also acknowledges the brand’s efforts […]
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Mazda at 100 – a History of the Japanese Car Brand’s Logo

Mazda started life on the 30th January 1920, as the Toyo Cork Kogyo Company producing cork for gaskets, insulation, and cushioning material. It was not until 1931 that the first vehicle rolled off the production line – the Mazda-Go three-wheel truck and it was another 29 years before Mazda produced its first proper car – […]
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Exit Strategies Reveals New Name and Logo

Mergers and acquisitions consulting firm Exit Strategies has announced it has rebranded as The Exit Group. As well as a name and logo change, the Nevada-headquartered company has also added two new senior professionals to its team, namely, Zepher Loesch as a partner, and Reece Cronin as a senior vice president. “The Exit Group has […]
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Hulsbosch Rebrands Australian Institute of Botanical Science

The Australian Institute of Botanical Science has unveiled a new identity created by brand and design agency, Hulsbosch. The new name and visual identity, it is hoped, will engage a wider audience as the organisation builds a new National Herbarium of New South Wales at the Australian Botanic Garden Mount Annan to join the award-winning […]
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