HeadFirst Global Reveals New Name and Logo

HeadFirst Global, a company that provides human resources and management consulting services, has revealed plans to change its name to "Vertage".

The group, which is reported to be worth €10 billion, is uniting its 11 operating companies under a single new name, identity, and structure.

Staff members across the globe learned about the new brand at a worldwide event held earlier this month.

The name is said to embody the principle of vertical advantage – "not a one-off win, but an edge that builds with every engagement," says the company.

"This is more than a rebrand. It's a new way to build advantage," explains Edzard Overbeek, the group's CEO.

Adding: "Introducing Vertage brings to life a company dedicated to helping talent and businesses move faster, think bigger, and stay ahead in the intelligence era."

The firm's current brands – Comensura, Carbon60, Lorien, Guidant Global, Bartech, SRG, HeadFirst, Sterksen, StarApple, Striive, and Prounity – will stop being used in early 2027.

After that date, all business activities will operate under the Vertage brand worldwide.

Source: Vertage