New Smoothie Brand ‘Mockingbird Raw Press’ Launches with Identity by B&B studio

B&B studio has created the logo and identity for Mockingbird Raw Press, a new smoothie and juice brand from food products company, Life Health Foods UK. Encompassing brand positioning, creative strategy, naming, brand design and packaging, the look and style for the nascent drinks label aims to “reintroduce emotion into a now purely functional category”. […]
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International Accounting Firm Mazars Reveals New Logo

Global tax, audit and advisory consultancy, Mazars, has unveiled its new global brand identity. The rebrand comes on the back of growth and successful expansion; last year the French-headquartered firm recorded revenues of €1.8 billion, up 10.4% compared to the previous financial year. The refresh is also said to recognise Mazars’ evolution into an international […]
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Wellview Undergoes Brand Refresh, Reveals New Logo Design

Digital health platform Wellview has launched a brand refresh to its visual identity, including a redesigned logo and website. Founded in 2013, the Nashville-based company works with organisations throughout America to help them improve employee wellness, including guiding employees to the appropriate level of care for chronic disease management. Wellview’s health care engagement tool is […]
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Box of Style by Rachel Zoe Rebrands to ‘CURATEUR’

Box of Style by Rachel Zoe has announced that it has officially rebranded and relaunched to CURATEUR. Originally founded in 2015, the upmarket subscription service delivers bespoke luxury offerings across fashion, beauty, and home, with fashion stylist and TV celebrity Rachel Zoe at the helm. Presented as an alternative to conventional in-store shopping, and available […]
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Furniture Brand Walker Edison Unveils New Logo Design

Walker Edison, an e-commerce dropship business that specialises in ready-to-assemble furniture, has revealed its new logo. Designed completely in-house, the new logo aims to symbolise the company’s tagline, namely, “Live Outside the Box”. “The text extends outside the confines of its boundaries, illustrating a dedication to pursuing creative ideas and solutions. Earth-toned colours underscore the […]
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Uncle Ben’s to Change Name to ‘Ben’s Original’

Mars has announced it will change the 70-year-old Uncle Ben’s brand to “Ben’s Original”, signalling the food giant’s aim to create what it claims will be “a more inclusive future”. The change comes in wake of the current protests taking place in the USA and elsewhere against racism and the growing threat of neo-Nazi and […]
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AmeriCorps Reveals New Name, New Logo

Global brand consultancy Brandpie has created a new visual identity and brand strategy for the Corporation for National and Community Service, the first major update for the government agency since it was created 25 years ago. Operating in the USA since 1993, the organisation will from now on be called “AmeriCorps”, although from a legal […]
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