Bakery On Main has debuted a new logo design as well as new look packaging, which the American company says will help consumers to better identify the brand’s gluten-free products on shelf. Although the refreshed identity combines elements of the brand’s original packaging design, including the ‘quaint’ bakery feel, it nevertheless features updated graphics and […]
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Irish luxury crystal brand Waterford has unveiled a new logo and identity created by London-based agency, Identica. The rebrand is claimed to amplify the traditional craftsmanship and complex cutting techniques used by the company, which has a history dating back to the 1780s. “Reframing the brand as desirable and relevant to a younger audience, the […]
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Leeds-based creative agency Robot Food has rebranded online sports nutrition company bulk – for the third time. With the business reportedly set to break £100m revenue in 2021, the strategic reposition and rebrand is designed to broaden the company’s appeal beyond its current customer base of avid gym-goers. Hence the decision to drop ‘Powders’ from […]
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Kia has unveiled its new corporate logo and global brand slogan, which the Korean carmaker says signifies a “bold transformation” that will help it to achieve “a leadership position in the future mobility industry”. “The rhythmical, unbroken line of the logo conveys Kia’s commitment to bringing moments of inspiration, while its symmetry demonstrates confidence. The […]
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Beauty supplier, WWP Beauty has officially unveiled its revamped brand, complete with a new logo design, new website, and a redefined message and business outlook. The Los Angeles-headquartered company, which claims to have experienced record growth in 2020 despite the pandemic, provides a formulation, packaging, accessories, design, engineering, and in-house manufacturing service to the global […]
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Branding and design studio Gretel has created the logo and identity for POPL, the newly opened burger spot from the team behind well-known Copenhagen restaurant, noma. Opened at the start of this month in the city’s Christianshavn neighbourhood, POPL was reportedly inspired by noma’s summer burger season earlier in the year, and is centred around […]
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Branding and experience design agency handsome has relaunched with a new logo and identity. However, the refresh is claimed to go beyond exterior branding, representing a new “future-facing approach” to design and technology consulting in which “humanity, culture and emotion” are at the centre of the company’s design practice and client relationships. “I believe that […]
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