Furniture Brand Walker Edison Unveils New Logo Design

Walker Edison, an e-commerce dropship business that specialises in ready-to-assemble furniture, has revealed its new logo. Designed completely in-house, the new logo aims to symbolise the company’s tagline, namely, “Live Outside the Box”. “The text extends outside the confines of its boundaries, illustrating a dedication to pursuing creative ideas and solutions. Earth-toned colours underscore the […]
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Uncle Ben’s to Change Name to ‘Ben’s Original’

Mars has announced it will change the 70-year-old Uncle Ben’s brand to “Ben’s Original”, signalling the food giant’s aim to create what it claims will be “a more inclusive future”. The change comes in wake of the current protests taking place in the USA and elsewhere against racism and the growing threat of neo-Nazi and […]
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AmeriCorps Reveals New Name, New Logo

Global brand consultancy Brandpie has created a new visual identity and brand strategy for the Corporation for National and Community Service, the first major update for the government agency since it was created 25 years ago. Operating in the USA since 1993, the organisation will from now on be called “AmeriCorps”, although from a legal […]
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Hotel Ercilla de Bilbao Rebranded by 0120

Hotel Ercilla de Bilbao has relaunched this week as part of the Marriott Autograph Collection, unveiling a comprehensive refurbishment along with a rebrand by design agency 0120 (formerly Evolve). The re-design of both the identity and interior comes ahead of the Spanish hotel’s 50th anniversary and aims to bring the history and core values of […]
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MinnMed Cannabis Patient Centres Rebrand to ‘Green Goods’

U.S. cannabis company Vireo Health has announced that Minnesota Medical Solutions (MinnMed), the company’s subsidiary in the state of Minnesota, has changed its name to Vireo Health of Minnesota and its cannabis patient centres are in the process of being renovated and rebranded. The retail locations will now be called “Green Goods”. The company’s existing […]
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Museums Association Unveils New Logo and Identity by Studio Output

Studio Output has created the new logo and identity design for the Museums Association (MA), a not-for-profit membership organisation that represents over 10,000 individuals, museums, and commercial companies that work in the museum, gallery, and heritage sector in the UK. Taking a digital-first approach, the refreshed identity centres around a new website that is claimed […]
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Straight Forward Design Brands New Memory Supplement from CocoaVia

Mars Edge has launched Memory+, a new product in its CocoaVia supplement range that focuses on boosting memory and brain function, with brand and packaging identity by Straight Forward Design. Memory+ is the first sub-brand to focus on a specific health benefit in CocoaVia’s portfolio of daily cocoa extract supplements that are designed to support […]
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