Cookie Dough Brand Doughy Reveals New Logo and Packaging

American cookie dough brand Doughy has revealed its new brand identity, which includes a refreshed logo and packaging design.

Founded by Kelly Ramey in her kitchen in Santa Monica, Doughy has progressed from a homemade recipe to a rapidly growing sweet treat brand, already becoming the top-selling cookie dough at Erewhon, an upscale grocery chain with 14 locations in the Greater Los Angeles area.

Differing from other cookie doughs that are made with flour, oils, and refined sugar, Doughy utilises what is claimed to be a pioneering cashew-based cookie dough.

"The refreshed identity reflects Doughy's evolution into a modern sweet treat brand, pairing nostalgic indulgence with bold, playful design," states the company, which is also debuting in Target stores across the United States.

"When we started Doughy, we didn't want to make another version of cookie dough. We wanted to rethink what cookie dough could be," says Kelly Ramey, founder and CEO of Doughy.

Adding: "By starting with cashews and maple syrup instead of traditional flour, butter, and sugar, we created something entirely different, without sacrificing the incredible taste and nostalgia that make cookie dough so special. From day one, our belief has been simple: you shouldn't have to compromise on taste to feel good about what you're eating. Our new brand identity brings that philosophy to life and reflects just how far we've come, and where we're headed next."

Source: Doughy