Apex Medical Rebrands to ‘Wellell’, Unveils New Logo

Taiwanese company Apex Medical has this past week announced a name change as part of a major rebranding drive. The new brand name “Wellell” is a neologism, or a portmanteau to be precise, which has been created by combining the words “wellbeing” and “wellspring”. “For us, Wellell means the source of healthiness – supporting a […]
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Solar Inverter Maker GoodWe Rebrands, Reveals New Logo

Chinese smart energy firm GoodWe has refreshed its branding, revealing an all-new look that is claimed to be “strong, capable, and reputable”. The new identity includes a redesigned logo; a new slogan, namely, “Smart Energy Innovator”; and a completely revamped website. “GoodWe’s rebrand delivers a cleaner and more streamlined look, in spirit with its commitment […]
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Chinese Semiconductor Giant JCET Unveils New Logo Design

JCET, a global provider of integrated circuit (IC) manufacturing and technology services, has announced the official launch of its new company logo. As well as being an aesthetic upgrade, the new logo also incorporates a series of design details that are claimed to reflect the characteristics of the chipset manufacturing industry. “The letters C/E/T in […]
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& SMITH Creates Logo and Identity for New UK Hotel Group – ‘GuestHouse’

Branding agency & SMITH has created the logo and identity for new independent UK hotel group, “GuestHouse”. The vision of three brothers, namely, Tristan, James, and Tom Guest (hence the business name), the group opened its second hotel, No. 1, York, this week after opening its first, No.15, Bath earlier in the year. Brighton is […]
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Sabio Group Reveals New Logo Design

Sabio Group has recently launched its new brand and corporate website as it aims to grow its profile in the multi-billion-pound customer experience (CX) and contact centre technology industry. The CX tech and services provider unveiled details of its new modern re-brand following an accelerated growth trajectory over the course of the last 18 months. […]
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Campers Village Rebrands to ‘Breathe Outdoors’, Reveals New Logo

Almost 60 years after its founding, Canadian outdoor retail chain Campers Village is rebranding to “Breathe Outdoors”. Since 1963, the locally-owned and operated business has been serving outdoor enthusiasts in and around Alberta with products, gear, and equipment; in addition to an online store, it currently has three physical locations, namely, in Edmonton West, Edmonton […]
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Papa Johns Unveils New Logo and Identity

Papa Johns has unveiled a refreshed look that includes a new logo, a new visual brand identity, and new design for its restaurants. The American company reckons all of these elements combined together will “modernise” the brand as well as “build deeper emotional connections with customers”. The new look comes after a difficult few years […]
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