Offthetopofmyhead Creates New Logo Design for Henry Playfoot

Design and branding agency Offthetopofmyhead has created the new logo for Henry Playfoot, a London-based strategist and communications specialist. Henry initially started out by advising his clients on making the right kind of proposals, pitches, and presentations – and hence traded under the business moniker of “Pitch Doctor”. However, in more recent years, Henry discovered […]
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ShopTalk Creates Logo and Branding for Electric Sports Car Firm – Piëch

London-based studio ShopTalk has created a bespoke brand typeface for Swiss electric car start-up, Piëch. Described as a “geometric sans serif font that marries European tradition and electric innovation”, Piëch Sans has also been used to create the automotive brand’s main logo. “The design of the typeface references Swiss Style, also known as the International […]
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Hugo Boss Rebrands, Updates Logo Design

Mid-luxury fashion label Hugo Boss has revealed a facelift that introduces a new logo design along with a rebrand across all consumer touchpoints. Technically encompassing two brands, Boss and Hugo, the wordmark has been updated for the first time since a previous adjustment that was carried out back in the early 1990s. “The new logos […]
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Sanofi Reveals New Corporate Brand and Logo

French pharmaceutical giant Sanofi has unveiled a new look, which brings all of the company’s various brands under a single, common identity for the very first time. The new logo design is claimed to be a representation of Sanofi’s “Play to Win” business strategy that was initiated back in 2019. “The two purple dots embody […]
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ConsumerDirect Mortgage Rebrands to ‘Real Genius’, Unveils New Logo

ConsumerDirect Mortgage, a division of Colorado-based FirstBank, has announced it will officially change its name to “Real Genius”. The new branding rollout is tied in with the launch of a mortgage application platform that is claimed to make the mortgage process easier and more economical for consumers. “Over the last decade, we have invested a […]
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UK Automotive Design and Manufacturing Firm Rebrands as ‘TECNIQ’

British automotive design and manufacturing company ADP Special Products has revealed a new trading name and brand identity – “TECNIQ”. The business was originally founded by automotive design engineer Nigel Lempriere back in 1999. Together with manufacturing specialist and co-owner Tony Smith, the company has since gone on to become a key supplier to major […]
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Theorem Rebrands to ‘TheoremOne’, Reveals Updated Logo Design

American software engineering consulting firm, Theorem, has announced that it has rebranded to “TheoremOne”. The Los Angeles-headquartered company – whose list of clients includes the likes of American Express, Apple, AT&T, and Google – says the new name is intended to serve as the masterbrand for a suite of different brands. “Our new name positions […]
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