The Consumer Healthcare Products Association (CHPA), a 139-year-old industry trade organisation, has refreshed its identity for the first time in two decades. The rebranding effort, which encompasses a new logo, tagline, and brand narrative, is said to have been underway for over a year and aims to position the Washington-headquartered organisation as the only association […]
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Canadian fintech app Mylo is rebranding under the new name Moka and expanding internationally to Europe by launching in France. The Montreal-based saving and investing app originally launched back in 2017 with the aim of helping millennials achieve their financial goals, and it has since been downloaded by over 750,000 Canadians. The fintech company says […]
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Offthetopofmyhead has created the new logo and identity for Charles Rose, an international online gallery specialising in the sale of limited-edition contemporary fine art prints. The gallery, which is set to launch later on this year, is aiming to “have the atmosphere of an exclusive, private members club to appeal to high net worth individuals”. […]
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Trollbäck+Company has created the brand identity for IRIS, a next-gen audio tech start-up that has this week launched its new wireless headphones dubbed “Flow”. IRIS’ logo and visual identity makes the UK-based audio company stand out “in a sea of corporate 360° audio and 3D sound technologies”, according to the New York branding and design […]
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French entertainment group Banijay has unveiled its new identity and website, following a €2bn acquisition of indie TV producer Endemol Shine Group. Originally founded back in 2008, Banijay has gone on to produce global hits including Keeping up with the Kardashians, Versailles, The Secret Life of 4 Year Olds, Temptation Island, Survivor, The Real World, […]
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StormBrands has created the brand strategy, identity, and design for WE Talks, a new open-access digital-content platform run by the World Energy Council (WEC). Established in 1923 with a mission ‘To promote the sustainable supply and use of energy for the greatest benefit of all people’, the WEC today claims to be “the world’s principal […]
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The Provident Bank, which is said to be the 10th oldest bank in the United States, has revealed that it is rebranding to “BankProv”. However, despite the new look and feel that is claimed to reflect a “commitment to embracing innovation and leveraging technology”, the bank will still retain its historic name for legal purposes. […]
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