Upwork Rebrands, Reveals New Logo Design

Freelancing platform Upwork has unveiled an all-new logo, tagline, and global campaign as part of a major branding overhaul. Both the rebrand and campaign were developed and executed by creative agency, Alto, along with a team of freelancers, all of whom are said to be a part of Upwork’s ‘work marketplace’. “The rebrand is celebrating […]
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Baltimore Museum of Art Reveals New Logo and Identity

The Baltimore Museum of Art (BMA) has unveiled a new logo and identity as part of a major branding overhaul. BMA’s marketing bosses reportedly spent four months in 2019 interviewing colleagues, trustees, docents, volunteers, museum visitors, Baltimore residents, and tourists in an effort to understand how the BMA is perceived. “We spent a lot of […]
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SomeOne Rebrands London’s Belgravia

SomeOne has created a new look for Belgravia, one of London’s most sought-after and wealthiest areas. The Duke of Westminster’s property company, Grosvenor Estates, which owns a large chunk of Belgravia as well as Mayfair, chose SomeOne to strategically review, redesign, and launch the neighbourhood’s new branding. “Research showed that the district was considered too […]
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codedpr Reveals New Name and Logo

Los Angeles-headquartered marketing communications company Coded Agency has revealed a strategic overhaul of its branding and website following what it says is steady growth and expansion into Europe. Formerly known as codedpr, it was originally founded in 2015 and subsequently grew to become an agency of record for a range of lifestyle, fashion, beauty, fitness, […]
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Lotus Reveals Name and Logo of New Car

British sports car brand Lotus has today confirmed the name of its much anticipated all-new model will be “Emira”. The news was confirmed during an online digital conference broadcast. To date it has been known only by its codename, the Lotus “Type 131”. The name had been teased by Lotus in a film on social […]
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Airspace Unveils New Logo and Branding

Airspace, a global delivery network for time-critical logistics, has introduced new branding complete with an all-new website. This news comes on the heels of its Series C funding round of $38 million – bringing its total funding to over $70 million – and recent announcement it was awarded a patent for its AI and machine […]
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3D Software Company Maxon Unveils New Logo Design

After more than 20 years, 3D design and animation software company Maxon has unveiled a new logo as part of a major identity refresh. The new look follows on from the company’s acquisition of the Redshift render engine in 2019 and its merger with visual effects software specialist Red Giant later in 2020. Senior brand […]
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