My Perfect Pet Reveals New Logo and Packaging Design

My Perfect Pet, an American brand for dog and cat food, has introduced a full rebranding that showcases a new logo and packaging.

The refreshed look – reportedly developed entirely in-house – has been designed "to make fresh, whole-food nutrition easier to understand", according to the Texas-headquartered company.

"This rebrand prioritises transparency and ingredient-forward design while reinforcing the quality and trust pet parents have relied on for nearly two decades," says the firm.

Design features include branding that focuses on the key proteins and vegetables in each recipe, replacing the old character-based naming system, and redesigned boxes that can be displayed in two orientations on retail shelves, aiming to boost visibility for shoppers.

"Every design choice reflects our promise: the same nutrition and flavour pets love, with a fresh new visual identity that stands for innovation and transparency," comments Katie Lilly, chief marketing officer at My Perfect Pet, which was founded in 2007.

Adding: "This rebrand is about honouring that trust while making it even easier for customers to understand what makes our recipes special."

Source: My Perfect Pet