Cathedral City Launches New Logo and Packaging Designed by BrandOpus

British cheddar brand, Cathedral City, has revealed a new logo and packaging scheme with design by global branding agency, BrandOpus. The overhaul, which also comprises a brand strategy and identity design, is expected to roll out across retailers nationwide this month. According to marketing research firm Kantar Worldpanel Online, the cheese brand currently holds a […]
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Travel Company Klook Rebrands, Unveils New Logo Design

Klook, a travel and leisure e-commerce platform, has launched its new ‘Joysplash’ logo and identity, which marks the Hong Kong-based company’s first end-to-end rebrand since being founded back in 2014. The tours and attractions booking platform reportedly sees over 30 million visitors every month, connecting travellers with local operators. Over time the platform has gradually […]
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Landscape Creates New Look for Mental Fitness Program – Positive Intelligence

Brand strategy and design studio Landscape has created a new logo and identity for Positive Intelligence, a mental fitness program derived from a New York Times best-selling book, Positive Intelligence, written by Stanford lecturer, Shirzad Chamine. The brand overhaul encompasses not only a refreshed logo but also updated messaging, an expansive library of hand-drawn illustrations, […]
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Panda Liquorice Unveils New Logo and Packaging by This Way Up

London-based agency This Way Up has created the new logo and packaging design for Panda Liquorice, which sells throughout Europe, the UK, the US, and Canada. Specialising in branding healthier food and drink options, This Way Up was invited to refresh the nearly one hundred year old Finnish confectionery brand’s look in 2020, working across […]
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Trollbäck+Company Rebrands Fintech Company – Betterment

Global design and branding studio Trollbäck+Company has created the new logo and brand identity for Betterment, a digital wealth management service that operates via web and app platforms. Launched in 2010, Betterment says its aim is to bring investing to the masses, which is rooted in a principle that everyone should have access to good, […]
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BrandOpus Creates New Logo and Identity for Motorway Service Station Chain – Moto

Branding agency BrandOpus has refreshed the logo and identity for UK motorway service station chain, Moto. The new look, which aims to “trigger smiles”, is rooted in a new brand strategy and encompasses Moto’s visual identity, brand world, comms, wayfinding, and spatial design. “The visual overhaul marks a significant shift in the motorway service station […]
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Urban Eat Reveals New Logo and Packaging by Robot Food

Robot Food has refreshed the logo and branding of food-to-go range Urban Eat, aiming to “implode” the sector with eye-catching new designs that “push the limits and shatter the preconceptions of what ‘grab and go’ can be”. According to the agency, the main design challenge was to somehow mix together vibrant colours, intricate pattern designs, […]
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