Freelancing platform Upwork has unveiled an all-new logo, tagline, and global campaign as part of a major branding overhaul. Both the rebrand and campaign were developed and executed by creative agency, Alto, along with a team of freelancers, all of whom are said to be a part of Upwork’s ‘work marketplace’. “The rebrand is celebrating […]
[READ MORE]

Video content management platform HIRENAMI has announced it has rebranded to vidREACH. The refresh includes a new logo design, messaging, website, and social media campaign. Describing itself as “an engagement platform for sales and marketing, training and coaching, customer success, and hiring”, vidREACH is a cloud-based Software-as-a-Service (SaaS) solution that enables, among other things, recruiters […]
[READ MORE]

Branding agency Ragged Edge has created the logo and identity for Salary Finance, a relatively new lending start-up co-founded by the former head of Google UK. Described as a “financial wellbeing” business, the organisation partners with employers to allow, among other things, staff to borrow money against future wages. Ragged Edge was approached to help define […]
[READ MORE]

Glassdoor, said to be one of the world’s largest and fastest growing job sites, has unveiled its new corporate logo and branding along with a fresh new website and mobile apps. The website is currently claimed to be the second largest job site in the U.S., attracting more than 41 million people each month from around […]
[READ MORE]

Supple Studio have created a brand identity for D.R.A.W Recruitment – the new company formed by the merger of Drummond Read Recruitment and Art//Work. D.R.A.W specialises in sourcing talent for the fine art, antiques and luxury markets. Supple were approached to tender for the project following their previous identity work for Art//Work, winning the project […]
[READ MORE]

SomeOne has created the new logo design and branding strategy for Personal Group, said to be one of the UK’s leading brands in employee benefits. The company services employees digitally as well as face-to-face. Using Personal Group’s employee engagement platform Hapi, employees can track, tailor and use their benefits from their mobiles. Employers can also […]
[READ MORE]

London-based creative communication specialists Frank, Bright & Abel (FB&A) have created a new brand positioning for the CIPD – the professional body for HR and people development. The scope of work carried out by FB&A – including messaging, tone of voice and visual brand – was said to have been informed by the CIPD’s newly-defined purpose: “Championing Better […]
[READ MORE]