SomeOne Designs New Logo and Branding for Personal Group

SomeOne has created the new logo design and branding strategy for Personal Group, said to be one of the UK’s leading brands in employee benefits. The company services employees digitally as well as face-to-face. Using Personal Group’s employee engagement platform Hapi, employees can track, tailor and use their benefits from their mobiles. Employers can also […]
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Frank, Bright & Abel Give HR Organisation CIPD New Identity

London-based creative communication specialists Frank, Bright & Abel (FB&A) have created a new brand positioning for the CIPD – the professional body for HR and people development. The scope of work carried out by FB&A – including messaging, tone of voice and visual brand – was said to have been informed by the CIPD’s newly-defined purpose: “Championing Better […]
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Creative Tonic Rebrands Expert Network, ‘Guidepoint Global’

Guidepoint Global, a global expert network, has recently announced a revitalised brand, including a shortened name, new logo, and modernised website. “After a top-to-bottom self-examination across Guidepoint’s worldwide offices, we’ve developed a new image that we feel reflects our brand’s purpose, promise, and the values that unite our employees in service of our clients,” said […]
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BrandOpus Reveals New Identity for Thomas Gray

Strategic brand design agency BrandOpus has unveiled a new identity for executive search and selection consultancy Thomas Gray. The redesign comes as the company plans a programme of expansion, and the launch coincides with the opening of the consultancy’s London offices in Mayfair. Thomas Gray Limited is an established executive search specialist for the property […]
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Logo for an Employers’ Association: Pacta

Pacta is currently Sweden’s largest employers’ association for municipal-related operations. As well as dealing with human resources, the organisation deliberates on issues such as price levels, wage increases, tax rates and pension entitlements. Stockholm-based digital design agency Söderhavet was approached by Pacta when the latter sought to develop and implement a new integrated digital strategy. The […]
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