Creative agency Designate has unveiled its campaign for VisitBrighton, which aims to encourage more people to visit the English city. Running in out of home locations, as well as across digital and social media, the campaign will initially target Brighton residents, then day trippers from around the South East, followed by family and friends of […]
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Global consultancy, Brandpie, has created the new logo and identity design for Entrepreneurs’ Organization (EO). The agency worked with EO to develop a new purpose, positioning and differentiating identity for the non-profit organisation that claims to “engage leading entrepreneurs to learn and grow”. Last year, having outgrown the identity and positioning it adopted in a […]
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PhotoShelter, a web platform that enables professional photographers as well as creative teams to showcase, archive and sell their work, has announced a new brand framework and identity. The brand refresh reportedly sets the stage for a series of new product launches and capabilities, including SEO enhancements for photographer websites, collaboration tools, workflow integrations and […]
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Polaroid has revealed a new logo and identity that the famous instant camera brand says marks “the next step” in its 82 year journey. The new look is further described as being the “final chapter” of the American company’s 2017 revival story, when it relaunched as Polaroid Originals under the stewardship of Polish investor Oskar […]
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‘Eco-friendly’ skincare brand MyCHELLE Dermaceuticals has marked its 20th anniversary by revealing both a new logo and packaging design scheme. Said to be the result of a year-long consultation with fans as well as retailers, the American company’s new look is based on a “Power from Within” theme, and is designed “to create a deeper […]
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American cable television channel SYFY has refreshed the branding of its online news and content hub SYFY WIRE. Led by network executives including svp-head of creative Jeff Blackman, vp-design Calvin Chu and design director Ariel Frost, the redesign is the result of a collaboration with creative studio BLOCK & TACKLE (B&T). The New York-based agency […]
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Leeds-based branding agency Robot Food has created the logo and branding for Co-op’s new plant-based food range. Aiming to take a bite out of the £1bn vegan market, the British retailer’s new “GRO” brand is reportedly the largest ever vegan product rollout by a supermarket. Robot Food was tasked with developing the new offering’s strategy, […]
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