Baltimore Museum of Art Reveals New Logo and Identity

The Baltimore Museum of Art (BMA) has unveiled a new logo and identity as part of a major branding overhaul. BMA’s marketing bosses reportedly spent four months in 2019 interviewing colleagues, trustees, docents, volunteers, museum visitors, Baltimore residents, and tourists in an effort to understand how the BMA is perceived. “We spent a lot of […]
[READ MORE]

P&W Designs Logo and Packaging for ‘Little Lot’ Toy Brand

London-based design consultancy Pemberton & Whitefoord LLP has created the brand identity for a new range of educational preschool toys called “Little Lot”. The largest category in the toys market is said to be preschool toys, so the importance of getting the branding right was critical for Addo Play Ltd, which owns the newly-created Little […]
[READ MORE]

ODA Brands New ‘Climate-Friendly’ Banking App – ekko

ODA has created the branding for ekko, a new debit card and banking app that aims to tackle climate change by matching customers’ transactions with environmental friendly actions such as planting trees. The launch comes as new research from Mastercard shows two in five Brits (43%) see reducing their carbon footprint more important now than […]
[READ MORE]

Capital Region Housing Rebrands to ‘Civida’

Capital Region Housing (CRH) has announced that it is changing its name, branding, and logo to Civida. The name change is claimed to signal a new era for the Canadian non-profit in providing affordable housing to families in and around the city of Edmonton; the organisation in fact started life back in 1970 as the […]
[READ MORE]

Disability-Inclusive Housing Startup ‘The Kelsey’ Gets New Logo and Identity by Landscape

Disability-inclusive housing startup The Kelsey has launched a new logo and identity with design by San Francisco consultancy, Landscape. The new look is described as advancing the California-based non-profit’s ongoing mission “in an emotional and beautiful way”. “Our new identity reinforces The Kelsey’s mission to advance disability-forward, innovative, thoughtfully designed housing solutions,” explains Micaela Connery, […]
[READ MORE]

Simon Inc Creates Branding for ‘Reneighbouring Hounslow’

Simon Inc has created the branding for a multi-million pound housing estate regeneration programme on behalf of the London Borough of Hounslow. The latter wanted something that was atypical of traditional marketing and comms for council housing departments and which would set a new benchmark for design for social housing. “The brief was to create […]
[READ MORE]

Offthetopofmyhead Brands New Non-Profit – ‘Hullo’

Offthetopofmyhead has created the name, logo, and graphic identity for new national non-profit organisation, Hullo. The latter was conceived earlier in the year during the first coronavirus lockdown by Lewis Alexander Baxter and Matty Hall, two university students who wanted to connect people through conversation. They got chit-chat, as it was then called, up and […]
[READ MORE]