Fashion House LOEWE Unveils New Identity Design

Michael Amzalag and Mathias Augustyniak, the art and design duo of M/M (Paris), have created the new graphic identity for Spanish luxury fashion brand LOEWE. The logotype is said to have been inspired by German-born British typographer Berthold Wolpe, hinting at the German roots of Enrique Loewe Roessberg, who established the house by giving his […]
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Friends Rebrand Luxury Bespoke Tailor, ‘Roberto Revilla’

Bespoke London-based tailor Roberto Revilla has worked with design studio Friends to overhaul the growing fashion brand. Friends drew inspiration from a range of sources, including global fashion brands and trends. In keeping with the collaborative approach to the project, they worked closely with Revilla and his wife Carolina to understand their own personal likes […]
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Branding Design for Photography Studio, ‘BESPOKE’

BESPOKE is one of New York’s preeminent digital production studios, creating advertising and editorial photography for notable fashion brands and magazines. New York-based graphic design agency STUDIO NEWWORK was assigned to work on BESPOKE’s branding, which was to also include a promotional book. The use of the BESPOKE logo was kept consistent in size for […]
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New Visual Identity for the House of Gimle

Opened in 1939, Gimle Perfumery is somewhat of a landmark department store in Norway’s capital city of Oslo. The perfume boutique has become a one stop shop for the retail connoisseur of high quality perfumes and beauty products. In November of last year Gimle expanded and opened a full service beauty institute. In close collaboration […]
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Fashion Branding for ‘Ana Maria’ Knitwear

Located in the mountains in the north of Portugal, Ana Maria – Artesanato is a small, up and coming fashion label. “Artesanato” is the Portuguese word for “craftsmanship” and serves as a reference as to how textile designer Ana Maria makes her garments using only traditional techniques and natural materials. Amsterdam-based graphic designer Alvaro de […]
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Barbour and Land Rover Launch New Fashion Brand

Barbour and Land Rover have announced their first clothing collaboration for Autumn Winter ‘14. This is the first time that the two brands have officially collaborated. The result is a range of men’s and women’s apparel collaboratively designed and developed by two British brands forming: ‘Barbour for Land Rover’ collection. Said to be inspired by […]
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Chapter Brands Yardley Jade and Yardley Chrome Fragrances

Midlands-based branding agency Chapter has worked with British fragrance house Yardley London to help launch the latter’s new “Contemporary Collection.” March 2014 sees the introduction of two new 60s-inspired fragrances. Yardley London Jade is a green floral fragrance for women, whilst men’s scent, Yardley London Chrome, marks the brand’s first premium male fragrance in the […]
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