Australian electronic payment system, eftpos, has revealed a new brand identity, logo, and style guide by branding and design agency, Hulsbosch. The refreshed logo is claimed to represent a modern take on eftpos’ original brand marque, while the new-look identity has been designed to be as flexible as possible for a wide range of platforms […]
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Design agency PB Creative has refreshed the logo and packaging design for well-known disinfectant brand, Zoflora. Claimed to be the UK’s leading disinfectant brand, its range of fragranced, perfumer-developed, concentrated disinfectants are said to be inspired by nature. PB Creative was briefed to create a contemporary and desirable look and feel for the brand that […]
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Software company ABBYY has revealed its new corporate brand identity, featuring a revised logo along with new illustrations and a modernised colour scheme. The new brand design, which has been created in collaboration with Russian brand and design agency Shuka, has one main graphic, which features an unfolding shape that transitions from one design to […]
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Castrol has collaborated with long time branding partner Williams Murray Hamm (WMH), to create the name and identity for a new umbrella brand that will cover its range of ‘e-fluids’ for the electric vehicle market. Launching from this month onward, Castrol ON visibly signals the business’s move into electric mobility. The automotive lubricants giant approached […]
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General Motors has debuted a new logo as part of a comprehensive marketing campaign dubbed “Everybody In” that is aimed at accelerating the mass adoption of electric vehicles. The American car manufacturer says the new brand identity is designed for a digital-first environment, with the refreshed logo described as having a “more modern and vibrant […]
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Creative agency Designate has unveiled its campaign for VisitBrighton, which aims to encourage more people to visit the English city. Running in out of home locations, as well as across digital and social media, the campaign will initially target Brighton residents, then day trippers from around the South East, followed by family and friends of […]
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Commonwealth Bank has this week revealed its new brand identity and marketing campaign. For the first time in almost three decades, the Australian bank has also reimagined its ‘diamond’ logo, which, when it was first introduced in 1991, became the fourth logo in the bank’s 110 year history. Commonwealth Bank’s chief marketing officer Monique Macleod […]
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