Bakery On Main Introduces New Logo and Packaging

Bakery On Main has debuted a new logo design as well as new look packaging, which the American company says will help consumers to better identify the brand’s gluten-free products on shelf. Although the refreshed identity combines elements of the brand’s original packaging design, including the ‘quaint’ bakery feel, it nevertheless features updated graphics and […]
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Burger King Launches New Logo and Branding

Global fast food giant Burger King has unveiled an all-new visual design that marks the first complete rebrand for the company in over two decades. Starting from this month, the famous American brand will be rolling out a new logo, packaging, restaurant merchandise, menu boards, uniforms, restaurant signage and décor, as well as social media […]
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General Motors Updates Logo for New EV Era

General Motors has debuted a new logo as part of a comprehensive marketing campaign dubbed “Everybody In” that is aimed at accelerating the mass adoption of electric vehicles. The American car manufacturer says the new brand identity is designed for a digital-first environment, with the refreshed logo described as having a “more modern and vibrant […]
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Kia Unveils New Logo Design

Kia has unveiled its new corporate logo and global brand slogan, which the Korean carmaker says signifies a “bold transformation” that will help it to achieve “a leadership position in the future mobility industry”. “The rhythmical, unbroken line of the logo conveys Kia’s commitment to bringing moments of inspiration, while its symmetry demonstrates confidence. The […]
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Brand Design Consultancy handsome Unveils New Look

Branding and experience design agency handsome has relaunched with a new logo and identity. However, the refresh is claimed to go beyond exterior branding, representing a new “future-facing approach” to design and technology consulting in which “humanity, culture and emotion” are at the centre of the company’s design practice and client relationships. “I believe that […]
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Mazda at 100 – a History of the Japanese Car Brand’s Logo

Mazda started life on the 30th January 1920, as the Toyo Cork Kogyo Company producing cork for gaskets, insulation, and cushioning material. It was not until 1931 that the first vehicle rolled off the production line – the Mazda-Go three-wheel truck and it was another 29 years before Mazda produced its first proper car – […]
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Hulsbosch Rebrands Tyro Bank

Business-only bank Tyro has unveiled a new logo and visual identity as part of a strategic repositioning project undertaken by branding consultancy, Hulsbosch. The Sydney-headquartered company is a payment specialist that provides merchant customers with EFTPOS machines, or electronic card readers. Founded back in 2003, the ‘fintech’ start-up was the first new entrant into the […]
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