Cello Cheese Reveals New ‘Art Deco’ Inspired Logo and Packaging Design

Cheese brand Cello has launched a redesigned logo and brand identity.

The new visual look is said to be rooted in Italian Art Deco – "a design era defined by bold geometry, refined craftsmanship, and a deep sense of pride in making things well," according to the American firm.

"That aesthetic became the creative foundation for the rebrand: structured yet warm, classic yet current," they explain.

"This new identity reflects the warmth, authenticity and craftsmanship that have always been at the centre of Cello, while inviting a new generation of consumers to discover what makes our cheeses special," further comments company CEO, Allison Schuman.

The new branding, which includes updated packaging and a refined tone of voice, was officially launched earlier this week at the Summer Fancy Food Show in New York City.

The refresh comes as the brand continues to gain momentum; Cello has received accolades for its cheese quality, winning the top five Parmesan awards at both the 2023 U.S. Championship Cheese Contest and the 2022 World Championship Cheese Contest, along with another top-three Parmesan finish in 2025.

The brand is said to be the only American cheesemaker producing hard Italian-style cheeses in traditional copper kettles, including its signature Copper Kettle Parmesan.

Source: Cello