Prevention-first insurtech company, Hiro, has rebranded to “Locket”, which the UK firm says will enable it to not only communicate its product more effectively but also help it to grow internationally. The business currently offers members a better price on their policy if they proactively protect their homes using smart technology. It also has a […]
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Brand and design consultancy StormBrands has created the new logo and visual identity for popular halal cooked meats product range, Najma. In a category currently worth a reported £15m, Najma approached StormBrands with the goal of doubling the size of the halal cooked meats category to £30m over three years – and to become the […]
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British sports car brand Lotus has today confirmed the name of its much anticipated all-new model will be “Emira”. The news was confirmed during an online digital conference broadcast. To date it has been known only by its codename, the Lotus “Type 131”. The name had been teased by Lotus in a film on social […]
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Hulsbosch has created the brand strategy, positioning, naming, logo, identity, tone-of-voice, and complete brand implementation for Australia’s newest superannuation fund. Called “Spirit Super”, and with approximately $23 billion under management and 326,000 members across Australia, the fund has been brought about as a result of a merger between motor-trades fund MTAA Super and Tasmanian fund […]
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Lewis Roca Rothgerber Christie LLP has launched a complete rebrand that includes a new logo, website, and shortened brand name, Lewis Roca. The rebrand is claimed to reflect the American law firm’s “client experience focus that is the foundation of its culture and approach to service delivery”. “We wanted our branding to reflect our guiding […]
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Kroll Bond Rating Agency (KBRA), a global credit rating agency, has announced the launch of its new corporate brand identity that features a redesigned logo and website. The rebrand coincides with KBRA’s 10-year anniversary, as the New York-headquartered company continues to evolve its service offerings across new platforms and broaden its global footprint with five […]
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London-based branding agency Nomad Studio has created the new logo and identity for professional rugby league club, the Huddersfield Giants. The West Yorkshire team happens to be one of the founding fathers of English rugby league, and Nomad was tasked with refreshing the club’s look following a similar brand overhaul it recently completed of fellow […]
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