Insect Control Brand Starbar Unveils New Look Packaging

Starbar, a specialist in insect control solutions and part of the Central Garden & Pet Company portfolio, has announced the launch of its rebrand that includes all-new packaging design.

Although the latter has been entirely modernised, the logo still appears almost the same as it did previously, only lacking the old-fashioned drop shadow.

"The refreshed Starbar brand reflects a continued commitment to delivering dependable, effective insect control solutions while introducing a modern look and expanding product offerings to meet the needs of today’s customers – both in rural environments and now, at home," says the American company.

"As we introduce the new face of Starbar, our priority remains clear – meeting the needs of the customers who have trusted us for decades," further comments Nate Brown, director of marketing for agricultural products at Central Garden & Pet.

Adding: "We’re proud to honour our rural heritage while positioning the brand for future growth and innovation across markets."

As part of the rebrand, Starbar is also introducing new products for the backyard and home such as "EZ Outdoor Fogger", a backyard fogger that covers 8,750 square feet and is claimed to deliver long-lasting protection against mosquitoes, ants, wasps, flies, and 15 other labelled pests.

The company is further enhancing accessibility through expanded distribution channels, with plans to retail products online via Amazon and Chewy, an American online retailer of pet food and other pet-related products.

Source: Starbar