Leeds-based creative agency Robot Food has rebranded online sports nutrition company bulk – for the third time. With the business reportedly set to break £100m revenue in 2021, the strategic reposition and rebrand is designed to broaden the company’s appeal beyond its current customer base of avid gym-goers. Hence the decision to drop ‘Powders’ from […]
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Branding and design studio Gretel has created the logo and identity for POPL, the newly opened burger spot from the team behind well-known Copenhagen restaurant, noma. Opened at the start of this month in the city’s Christianshavn neighbourhood, POPL was reportedly inspired by noma’s summer burger season earlier in the year, and is centred around […]
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Personica, a marketing and analytics platform created specifically for restaurants, has launched its new identity, changed from its former brand Fishbowl. Founded 20 years ago by a team of restaurant professionals who wanted a better way to connect with their guests, the Fishbowl brand claims to have invented the “eClub” – effectively an email marketing […]
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Design studio & SMITH has created the logo and identity for Wild Radish, a chef-led recipe box service that launched earlier this month in London. The boxes feature seasonal recipes – complete with ingredients – formulated by well-known chefs such as Philip Howard (head chef at Elystan Street), Anna Hansen (formerly of The Modern Pantry), […]
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B&B studio has created the logo and identity for Mockingbird Raw Press, a new smoothie and juice brand from food products company, Life Health Foods UK. Encompassing brand positioning, creative strategy, naming, brand design and packaging, the look and style for the nascent drinks label aims to “reintroduce emotion into a now purely functional category”. […]
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Southeastern Mills, maker of Better Than Bouillon and Louisiana Brand Hot Sauce – and a major supplier to the American food service industry – has announced a complete rebrand to Summit Hill Foods. The rebrand is said to be the result of a year-long effort that includes the new company name, brand manifesto, company logo, […]
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Mars has announced it will change the 70-year-old Uncle Ben’s brand to “Ben’s Original”, signalling the food giant’s aim to create what it claims will be “a more inclusive future”. The change comes in wake of the current protests taking place in the USA and elsewhere against racism and the growing threat of neo-Nazi and […]
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