Sparkling Ice Refreshes Logo and Packaging Designs

Sparkling Ice Refreshes Logo and Packaging Designs

American drinks brand Sparkling Ice has revealed all-new packaging labels on its bottles.

Claimed to be the bestselling sparkling water brand in the U.S., the refresh also sees the roll out of a tweaked logo above the familiar fruit-filled ice cube.

“The modernisation of the packaging was led by fans telling us they wanted to more easily locate their favourite Sparkling Ice brand in its iconic tall, skinny bottle amongst a sea of ready-to-drink options,” says Rich DePencier, chief growth officer at Talking Rain Beverage Company, the firm that owns Sparkling Ice.

The visual rebrand aims to further the brand’s promise to be Anything But Subtle, a campaign theme launched at the start of 2024 featuring “Chief Flavour Officer” – and Emmy Award-winning actress – Annie Murphy.

It also follows the zero sugar STARBURST product line that was released back in February.

“All of our marketing investments are brand-driven, and updating the look of the Sparkling Ice label is no exception,” comments Talking Rain’s SVP of sales, Missy Wyatt.

Adding: “We’re excited to modernise and elevate the packaging of our brand and continue to surpass customer expectations about what this beloved zero-sugar drink company will do next.”

Source: Sparkling Ice