B&B studio has created the logo and identity for Mockingbird Raw Press, a new smoothie and juice brand from food products company, Life Health Foods UK. Encompassing brand positioning, creative strategy, naming, brand design and packaging, the look and style for the nascent drinks label aims to “reintroduce emotion into a now purely functional category”. […]
[READ MORE]
London agency & SMITH has created the branding and packaging design for Kib, a new herbal tea range launched by East African speciality food company, The Perennial Foods Group. The latter claims to be on a mission to connect smallholder farmers in East Africa with international customers. “We’re entering a crowded category,” says Andrew Weiler, […]
[READ MORE]
Brand design agency Bulletproof has refreshed the logo and packaging design for Cadbury Old Gold, a brand of dark chocolate that retails in Australia and New Zealand. The agency, which was appointed to the project in April 2019 by Cadbury’s parent company, Mondelez International, was tasked with modernising Old Gold with a new brand identity […]
[READ MORE]
Natural condiments brand Dr Will’s has unveiled a major transformation of its identity and packaging, with design by B&B studio. The business was originally launched in 2017, with a mission to make healthier versions of ketchup, mayonnaise and BBQ sauce by using only natural sugars and healthy fats. The redesign introduces a new brand equity […]
[READ MORE]
Famous British chocolatier Cadbury has unveiled a fresh new look for the iconic identities of both Cadbury and Cadbury Dairy Milk. The new identity, which has been created by design agency Bulletproof, is claimed to celebrate “the brand’s inherent goodness and generous spirit with a distinctive and modern twist”. Details include new iconography and typography, […]
[READ MORE]
B&B studio has designed the identity for new food brand Bio&Me, co-founded by gut health expert Dr Megan Rossi, founder of The Gut Health Doctor. Created to celebrate “the delicious diversity of plant-based eating”, Bio&Me’s initial product range comprises four granolas that each contain 15 of the 30 different plant-based foods Dr Rossi recommends for […]
[READ MORE]
The California Prune Board (CPB) has launched “California Prunes”, a new brand – complete with new logo and website – that will promote the state’s famous dried fruit both in the USA and abroad. Originally created in 1952, the CPB actively markets prunes through advertising and PR; it also conducts nutrition research, crop management and […]
[READ MORE]
