CocoPro Gets New Logo and Packaging Design by Afterhours

Design agency Afterhours has refreshed the brand identity and packaging for CocoPro, a range of high protein coconut water created by a team of sports professionals and nutritionists. With the ambition to grow the brand from its roots in the specialist fitness sector to connect with a broader, health conscious audience, CocoPro tasked Afterhours with […]
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Taxi Studio Helps Coca-Cola Rebrand Minute Maid

Taxi Studio has worked with the the global design team at Coca-Cola to create a new visual identity system for juice brand, Minute Maid. The design studio was briefed to draw together the beverage company’s current range of over 1,000 juices into a single identity, while also enabling the range to expand in the future. […]
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Pearlfisher Redesigns Tropical Soft Drink Brand, ‘Rio’

Pearlfisher has rebranded tropical soft drink Rio, giving it a new look aimed at a “younger, down-to-earth” demographic. The previous identity was decades old, rooted in the mid-80s, which is when the product was first launched. Company bosses felt the design was in danger of becoming “dated and kitsch”, and therefore turned to Pearlfisher to […]
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Fanta Reveals New Logo and Bottle Design

Soft drink Fanta has been reimagined, resulting in what company bosses are saying is the biggest change to the brand in its history. The transformation will see a new visual identity, the introduction of an asymmetric, spiral bottle and a new recipe for Fanta Orange which is claimed to contain a third less sugar. At […]
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Berry Brand Driscoll’s Gets New Identity by Pearlfisher

Pearlfisher has refreshed the logo design and visual identity system for berry brand Driscoll’s. The new logotype uses hand-drawn cursive typography, with the dot over the ‘i’ changing colour within a custom “berry-inspired palette”. The logo’s main green colour has also been updated to make it more natural-looking, while Driscoll’s traditional yellow backdrop has been retained from the previous […]
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Coley Porter Bell Updates Logo and Packaging for Jordans

Breakfast cereal brand Jordans has revealed the new packaging design for its Granola range. Hitting the shelves this month, the British manufacturer tasked branding consultancy Coley Porter Bell to develop the new look. “Jordans wanted to build on its heritage and straightforward approach to making Granola with the best tasting natural ingredients, whilst keeping the […]
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& SMITH and We All Need Words Create Identity for Elderbrook Drinks

David Folkman and Craig Jones quit their jobs at Innocent Drinks to start Elderbrook Drinks last year. Their new brand, created by & SMITH and We All Need Words, aims to call out the overclaims of big sugary soft drinks and squash, and simultaneously mocks the latest health fads. The identity also showcases the work of […]
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