Frank Bright & Abel Creates New Brand for EFF

London-based communication specialists Frank Bright & Abel have created a new brand for EFF – the UK-­based multinational that creates fragrances and flavours. The scope of work which includes the brand, logo, photography and website design is said to have been inspired by the strategic positioning – ‘the invisible ingredients that make all the difference’ […]
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Bulletproof Gives ‘Original Source’ Shower Gel New Identity

Brand and packaging design agency Bulletproof has revealed details of its work for PZ Cussons in creating a new brand identity and packaging design for Original Source shower range, as the brand aims to combat copycat designs. Bulletproof were appointed to the project without a pitch based on previous work done for the brand having […]
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Bluemarlin Unveils New Design for ‘Rocks’ Drinks

International brand design agency bluemarlin has rolled in a new design for Rocks range of squashes. The concept encompasses the brand’s entire identity, including packaging, communications and digital, and will support the brand’s plans for growth as it stretches into the competitive ‘Ready to Drink’ category. Bluemarlin says it was charged with discovering a brand […]
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Bluemarlin Redesigns ‘Sumol’ Soft Drink

International brand design agency bluemarlin has created a new visual identity for Portugal and Angola’s famous soft drink brand, Sumol. With a history that dates back to the 1950s, Sumol is a well-known brand in its home country, Portugal. This new visual identity forms part of Sumol’s ambition to reach a wider audience, especially with […]
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Pearlfisher Creates White’s Oats New Branding and Packaging

Pearlfisher London has redesigned Irish porridge brand, White’s Oats. Work spans creative strategy, brand identity, tone of voice and packaging design. Oats is now a rapidly growing market, with Quaker being the default category leader. Despite 173 years of expertise in the oat market in Ireland, Pearlfisher says White’s Oats had lost its edge and […]
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Elmwood Gives Arla Skyr Yogurt Range an ‘Icelandic’ Edge

Global brand design consultancy Elmwood says it took inspiration from the Nordic scenery for its latest project with existing client, Arla Foods. The Arla Skyr yogurt range is the first Icelandic style yogurt to enter into UK supermarkets. In a highly competitive market, Arla Foods felt the range needed a packaging design that would stand […]
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Pearlfisher Redesigns innocent On-the-Go Juice Range

Pearlfisher London has re-designed innocent’s on-the-go juice range. Work spans creative strategy, graphic and structural packaging design. innocent wanted to broaden its latest in-home juice carafe proposition in the on-the-go (OTG) category, making the carafe proposition relevant for the more active, transient world of OTG drinks. Mike Beauchamp, Pearlfisher 3D design director, commented, “The OTG […]
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