Springetts Designs Halloween Jaffa Cakes

Springetts Designs Halloween Jaffa Cakes

McVitie’s Cakes has launched three new limited edition Halloween Jaffa Cake packs, designed by Springetts.

Building on the masterbrand relaunch earlier this year, all three packs feature a plethora of ‘scary imagery’.

“We created a Halloween coffin, based on the McVitie’s brand cartouche, and used that as the focus of the spooky branding,” says Springetts design director, Lou Elms.

The variant names change to something scarier (Lemon & Slime and Zingy Orange) and the flavours become brightly coloured fruit ghosts. Mummies also feature on pack.

Another product in the range is the Trick or Treat House. Shaped as a haunted house, the pack contains 14 assorted cake bars and is designed for sharing at Halloween parties, say the designers.