McVitie’s Cakes has launched three new limited edition Halloween Jaffa Cake packs, designed by Springetts. Building on the masterbrand relaunch earlier this year, all three packs feature a plethora of ‘scary imagery’. “We created a Halloween coffin, based on the McVitie’s brand cartouche, and used that as the focus of the spooky branding,” says Springetts […]
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