• rss
  • pinterest
  • twitter
  • facebook
  • inkedin
Logo Designer menu
  • home
  • home
  • about
  • advertise
  • contact
  • submit
  • jobs
  • Advertising
  • Advice
  • Architecture
  • Articles
  • Arts
  • Automotive
  • Books
  • Business & Finance
  • Communication
  • Community
  • Competition
  • Computer & Internet
  • Corporate
  • Design
  • Design Jobs
  • Design Studio
  • Design Tools
  • Education
  • Electronics
  • Entertainment
  • Fashion & Lifestyle
  • Fonts
  • Food
  • Freight & Transport
  • Government
  • Health & Beauty
  • Home & Garden
  • Hotel & Travel
  • Icons
  • Music
  • News & Media
  • Opinion
  • Other
  • Photography
  • Real Estate
  • Religion & Spirituality
  • Science & Technology
  • Social & People
  • Sports
  • TV & Video
  • Web Design
  • pinterest
  • twitter
  • facebook
  • inkedin
search
0

FAB Ice Lolly Gets New Logo and Packaging by Springetts

By Editor April 11, 2017

Categories: Food

Branding consultancy Springetts has redesigned the logo and packaging for FAB, arguably the UK’s most well known ice lolly brand. The new look has been created to mark the product’s 50th anniversary.

“The packaging had evolved to look like every other lolly brand in the freezer. Everyone recognises a FAB and the packaging should be no different. We discovered that outside of FAB everyone was using the trio of colours far more iconically than the brand themselves,” says Springetts. “We did not however want the brand to be only about nostalgia. This had to be a complete reinvention like the Mini Cooper.”

With the primary goal being to make the brand as famous as the lolly itself, the designers made the lolly the hero and reconnected the brand back to the product. The typography – considered to be “over-engineered” – was also stripped back to something that is now deemed more simple and fun.

The product descriptors, meanwhile, have actually come from a 5 year old, who on tasting the lolly described it as “milky, choccy, strawberry…with sprinkles on top”.

“We thought it described a FAB perfectly and so used it on the packs,” say the designers.

Springetts have also created a limited edition ‘birthday cake’ flavour to celebrate the brand’s 50th birthday with a campaign around being “fab at fifty”.

Springetts
www.springetts.co.uk

Tags: confectionery, FAB, Froneri, ice cream, kids, logotype, lolly, Nestlé, packaging design, R&R Group, Springetts, sweets, typography

SEE ALSO:

  • Springetts Designs Halloween Jaffa Cakes
  • Springetts Redesigns Monty Bojangles
  • Springetts Unveils New Master Brand for Young’s Seafood
  • Springetts Redesigns Gü
  • Springetts Redesigns Sacla’ Brand for Relaunch
  • Springetts Creates Logo and Branding for ‘Rockfish’ Restaurant

Leave a Reply

Click here to cancel reply.

CATEGORIES

  • Advertising
  • Advice
  • Architecture
  • Articles
  • Arts
  • Automotive
  • Books
  • Business & Finance
  • Communication
  • Community
  • Competition
  • Computer & Internet
  • Corporate
  • Design
  • Design Jobs
  • Design Studio
  • Design Tools
  • Education
  • Electronics
  • Entertainment
  • Fashion & Lifestyle
  • Fonts
  • Food
  • Freight & Transport
  • Government
  • Health & Beauty
  • Home & Garden
  • Hotel & Travel
  • Icons
  • Music
  • News & Media
  • Opinion
  • Other
  • Photography
  • Real Estate
  • Religion & Spirituality
  • Science & Technology
  • Social & People
  • Sports
  • TV & Video
  • Web Design

POPULAR

  • NB Private Capital Changes Name to Versity Investments
  • Brandpie Creates New Look for Matrix Medical Network
  • Hummingbird Botanicals Rebrands as ‘Onáya’, Gets New Logo
  • Online Dating Site Match Launches New Look by COLLINS
  • Marinus Pharmaceuticals Reveals New Logo Design
  • Belvoir Farm Unveils New Logo and Packaging by B&B studio
  • Hulsbosch Brands New ‘Woofin’ Good!’ Dog Food Range
  • Conran Design Group Launches Branding for Viatris
  • Sony Music Publishing Returns with New Logo Design

TAG CLOUD

3D A animated logo architecture black black and white blue branding car badge circle fruit geometric gold green grey icon design identity identity design illustration interior design logo design logotype luxury M metallic minimalist monochrome monogram naming orange packaging design Pentagram pink poster design purple rebranding red roundel shield stationery design stripes typography web design wordmark yellow

MONTHLY ARCHIVE

tweet meme

Tweets by @logodesigner_co

facebook

  • ABOUT | ADVERTISE | CONTACT
  • SUBMIT YOUR WORK

We simply love logos! Logo-Designer.co is dedicated to corporate and brand identity work. Our primary goal is to showcase identity design from around the world; we want to give designers the opportunity to share and publicise their creative work online.

If you're a designer wanting to submit your work, click on the ‘SUBMIT YOUR WORK' tab above.

For all other enquires, including advertising placements, please complete this form:

*Required Fields

THANKS. YOUR MESSAGE HAS BEEN SENT.
WE'LL RESPOND SHORTLY.

Logo-Designer.co is an online platform open to both professionals and students. We’re interested in your logo’s ‘design story’ – context, history, background, ideation, narrative, symbolism, meaning, semiotics, and other such things. We want to see iterative sketches, including discarded preliminary and prefinal designs, wherever possible. If you’re able to tell us about budget and time constraints, please do so. The more information, the better.

WHAT YOU NEED TO DO:

  • Provide large-sized images showing your design in lots of detail, saved at 150 or 300 dpi in JPEG (preferred) or PNG format
  • Include the ‘design story’ text document, not forgetting to list relevant categories and tags
  • Enclose the above in a single zip/rar file and send to: submissions [at] logo-designer [dot] co
  • You can submit more than one logo design; however, the limit is one submission per month
  • Be patient (it may be a while before we feature or publish your work).

OTHER CONTENT:

As well as logos, we’ll also consider the following for publication:

  • Font design
  • Icon design
  • Articles: opinion/advice (from both logo designers and brand strategy consultants).

RULES:

Please note: Logo-Designer.co will not show work related to any of the following:

  • Alcohol
  • Gambling
  • Tobacco
  • Pornography (or adult related themes).

©2020 Logo-Designer.co. All rights Reserved.
Do not republish/reprint our content without express written permission.
You are free to link to any of our website material.