B&B studio has refreshed the logo and packaging design for British confectionery brand, Peppersmith. The revised look, it is claimed, “celebrates the natural ingredients and strong flavours” of the brand’s range of sugar-free chewing gum and mints. Designers at B&B, who were responsible for creating the original Peppersmith brand back in 2010, say the refresh […]
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Branding consultancy Springetts has redesigned the logo and packaging for FAB, arguably the UK’s most well known ice lolly brand. The new look has been created to mark the product’s 50th anniversary. “The packaging had evolved to look like every other lolly brand in the freezer. Everyone recognises a FAB and the packaging should be […]
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Strategic brand and packaging design agency Bulletproof has created the name, visual identity, packaging design and full brand guidelines for Trebor Mighties, a new product from the UK mint brand, Trebor. Brand owner Mondelēz International appointed Bulletproof to the project following the agency’s previous work on the redesign of the Trebor brand in 2015. Launched to offer health conscious […]
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Pentagram’s Emily Oberman and team have designed the brand identity and packaging for a line of marijuana-based products from hip-hop star Snoop Dogg. Called Leafs By Snoop, the range includes both flower and edibles (so called “Dogg Treats”) such as chocolate bars, chews, drops and gummies. Pentagram says Snoop and his team wanted to establish […]
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Taxi Studio has created a new look for Nestlé’s POLO mints. The agency was appointed following a three way pitch last summer. “POLO brand’s packaging was in need of some TLC to keep up with the times. Our team at Taxi was brought in to help refresh the POLO brand identity and enhance stand out […]
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Mondelēz International has partnered with the New York office of brand design agency Bulletproof to refresh the packaging and visual identity of candy brand, Swedish Fish. Bulletproof was appointed to the project following a three-way pitch in July 2015. Swedish Fish originally arrived in the USA in the late 1950’s as an import from Sweden. […]
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Well-known confectionery brands Maynards and Bassetts have announced they are joining forces in an effort to “reinvigorate” the adult candy market. This master brand revamp, which includes new branding and a total packaging redesign, was handled by strategic brand and packaging design agency Bulletproof. The agency was appointed by brand owner, Mondelēz International in March 2015, on […]
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