Toy and game manufacturer University Games has revealed an all-new logo design as part of its 35th anniversary celebrations. Originally founded in 1985, the San Francisco-based company has since gone on to develop over 500 games, puzzles, and children’s learning and activity sets. “This logo symbolises our unique mixing of learning and fun. The red […]
[READ MORE]
Instant noodle brand Kabuto has released a new range of noodle pots targeted specifically at kids, with design by London-based branding agency B&B studio. Following feedback from their consumers that many parents were giving the noodle pots to their children as an after-school snack, the company asked B&B to craft a new kid-friendly range extension […]
[READ MORE]
Brand design consultancy Lewis Moberly has created the new identity for a range of children’s art materials from French manufacturer Lefranc Bourgeois, a key player in the Colart Group. The agency was tasked with bringing “clarity and unity” to the children’s sub-brand following the design of a new identity and packaging it successfully completed for […]
[READ MORE]
Design consultancy Biles Hendry has created the brand architecture and identity for Ella’s Kitchen’s new frozen range. Launching exclusively across Tesco stores in the UK and Ireland this month, the new product line, which is targeted at older children instead of newborns, adopts what is described as a “playful” identity that is designed to appeal to […]
[READ MORE]
Branding agency Ragged Edge has created the logo and identity for Whirli – a new subscription-based ‘toy library’ launching in the UK. From strategy and naming, through to identity and launch, the consultancy worked with entrepreneur Nigel Phan to build a proposition for both adults and kids centred around “swapping for toys instead of shopping […]
[READ MORE]
Biles Hendry has created the identity and packaging for “OddPops” – a new savoury snack brand from UK baby-food company Ella’s Kitchen. Aimed at 4-7 year olds, and pitched as a “healthier, tastier and better snack”, the triangular wheat and potato pieces are popped not fried and contain only natural flavours, with no artificial colours. […]
[READ MORE]
London-based design agency Pemberton & Whitefoord LLP has created the new logo and packaging for Nevsky Sugar Petersburg, which is said to be one of the leading brands in the Russian sugar market. Since 1996, the company has been a manufacturer and exporter of consumer sugar products. P&W’s brief from the company’s Commercial Director was […]
[READ MORE]
