EdTech Firm Novakid Updates Logo, Targets ‘Diverse Cultures’
Novakid, a Polish-based provider of online English-language education for children 4-12 years old, has refreshed its corporate logo to mark its fifth anniversary.
Originally launched in 2017, Novakid has gone on to become a big player in the burgeoning global EdTech (Education Technology) sector, delivering online English-as-a-second-language (ESL) courses, a market that is expected to reach $25 billion by 2030 according to tech consultancy firm J’son & Partners.
Since the beginning of 2021, the total number of users on Novakid’s platform is said to have risen by 700%, and the platform now reportedly has over 500,000 users from 45 countries in Europe, the Middle East, and the Asia-Pacific region.
“Novakid is a place where children can learn English at ‘rocket speed’ while having fun, and where parents can track their rapid progress,” comments Novakid’s Russian CEO, Max Azarov. “For this reason, we featured the ‘rocket’ symbol in our new corporate logo.”
The company says the need for a new logo was initially prompted by the brand’s expansion into fresh markets, along with the cultural diversification of its content.
“With simple but innovative visual symbols – like the rocket – that are easily recognised in all cultures, we hope to improve the quality of our communication with users,” Azarov explains. “The logo was changed specifically with this aim in mind.”
According to Azarov, the redrawn logo’s visual style will set it apart from those of its competitors, while a new corporate slogan – “The Right Place to Start” – is claimed to reflect Novakid’s “considerable expertise in teaching English”.
Novakid says it spent $100,000 on what is its first ever logo redesign, which was done in collaboration with advertising agency BBDO/Proximity.