Brand design agency Bulletproof has refreshed the logo and packaging of popular UK nut butter company, Meridian. The latter challenged Bulletproof in July of last year to first reposition the brand in line with their ethical values, followed by re-imagining the visual identity with the intention of creating a design that would grab the attention […]
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International Cannabrands has unveiled a new name, new logo, and new ticker symbol as part of a major rebranding initiative. The Los Angeles-headquartered company, which owns and operates a portfolio of cannabis and CBD brands, has announced that it has commenced doing business as Radiko Holdings. It has also requested to change its ticker symbol […]
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Window and door manufacturer Andersen has unveiled a brand new look as part of a major national marketing campaign. The 117-year old American company’s refreshed branding includes a new logo and tagline, with the former claimed to be both a nod to the past, and an embodiment of the company’s future. “The new logo elevates […]
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Hightower, a wealth management consultancy with advisory businesses in over 30 states in the U.S., has revealed a fresh brand image and tagline for the $57.4bn company, including a multi-colored logo and message – “well-th. rebalanced.” The updated look is said to be the result of over six months of research and development, and features […]
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Industrial tools and equipment supplier Cromwell has been rebranded by Thompson Brand Partners. Founded in 1968, Cromwell is known for its safety, cutting, power and hand tools. It has been part of Grainger since 2015, a $12bn turnover Fortune 500 company based in the USA. Under the helm of a new managing director and revised […]
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B&B studio has designed the identity for new food brand Bio&Me, co-founded by gut health expert Dr Megan Rossi, founder of The Gut Health Doctor. Created to celebrate “the delicious diversity of plant-based eating”, Bio&Me’s initial product range comprises four granolas that each contain 15 of the 30 different plant-based foods Dr Rossi recommends for […]
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Stock market research company Ned Davis Research (NDR) has revealed a new brand identity coinciding with its 40th anniversary. Key to the refreshed brand are a new tagline – “See the signals. Avoid mistakes” – and redrawn logo, with the latter retaining NDR’s signature bull/bear caricatures (with the terms “bull” and “bear” market often used […]
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