SPi Global, a business process outsourcing (BPO) provider headquartered in Manila, has announced the launch of its new name as Straive (pronounced “strive”). The brand refresh reportedly comes on the back of a number of developments in recent years including several acquisitions, as well as new revenue streams for the over 40-year-old Philippines business that […]
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NB Private Capital, a real estate investment firm specialising in student housing and multi-family projects, has announced that it has changed its name to Versity Investments. The change is said to have been prompted by a desire to rebrand and reflect the expanding business model of the company as it grows in size, scope, and […]
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Los Angeles-based marketing agency Kobe Digital has unveiled a new logo design and website as part of a major rebrand. The company says it has pursued the full rebrand and site launch in an effort to reflect the change and growth it has undergone as a business in the last five years. With the mission […]
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Simon Inc has created the branding for a multi-million pound housing estate regeneration programme on behalf of the London Borough of Hounslow. The latter wanted something that was atypical of traditional marketing and comms for council housing departments and which would set a new benchmark for design for social housing. “The brief was to create […]
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Back on January 10th, over two million viewers watched the “NFL on NickPlay”, a broadcast of the Wild Card playoff contest between the Chicago Bears and New Orleans Saints. Described as “a wacky, slime-filled simulcast”, the kid-friendly TV event marked the first-ever broadcast of an NFL game on Nickelodeon, while reimagining sports broadcasting with “Nickified” […]
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Global fast food giant Burger King has unveiled an all-new visual design that marks the first complete rebrand for the company in over two decades. Starting from this month, the famous American brand will be rolling out a new logo, packaging, restaurant merchandise, menu boards, uniforms, restaurant signage and décor, as well as social media […]
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Irish luxury crystal brand Waterford has unveiled a new logo and identity created by London-based agency, Identica. The rebrand is claimed to amplify the traditional craftsmanship and complex cutting techniques used by the company, which has a history dating back to the 1780s. “Reframing the brand as desirable and relevant to a younger audience, the […]
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